The Welcome Email is an important part of your marketing process.
Because the recipient has signed up for something/bought something from you, they know it’s coming and are more likely to open it.
It’s also your opportunity to welcome them, ask them to make sure you’re on their white list (ensuring your other emails will get through).
But how can you optimise them?
I was interested to come across this powerful post on Socialmouths that offers an infographic that sums up how to get the most out of your welcome emails.
Here’s the infographic: