How Much is Your Strapline Worth?
According to the Cambridge Dictionary, a strapline is: “A short, easily remembered phrase used by an organisation so that people will recognise it or its products.” Some of the most famous examples are: Every little helps – Tesco Never knowingly undersold – John Lewis Because you’re worth it – L’Oréal Love it or hate it […]Read more
Can You Ever Be Truly Unique?
It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must offer something no one else offers, work in a way no one else works and achieve things no one else has […]Read more
No, You’re Not the Market Leader, I Am
Marketing leading. Industry leading. Cutting-edge. State-of-the-art. Innovative design. Breakthrough technology. Ground-breaking technology World-class. How many times have you come across one of those phrases on a website or in a brochure? It’s amazing how many ‘market leaders’ there are in the world. It doesn’t matter if it’s kitchen design, software, telecoms, or finance related, […]Read more
Why Buzzwords Are The Pits – Especially Experiential Marketing
I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords (and one in particular). What’s got me so riled? The word ‘experiential’. It’s one of the latest ideas buzzing round the marketing and events industries. Experiential marketing is basically a way of […]Read more
There’s No Such Thing As Social Selling
Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets banded about on the internet and before you know it, it’s wheedled its way into your vocabulary and you start using it, and worse still, […]Read more
More Advice About Creating Google Adwords Ads
In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you a lot of room to play with when it comes to writing your ads. Other than your URL, you get a heading (25 character limit), […]Read more
How to Make Your Copywriting as Powerful as Apple’s
Why is Apple so dominant? Because it concentrates on the benefits its customers enjoy when buying its products. Why are benefits so important? Well, without them you’ll just be creating a wishy-washy marketing campaign that will fall flat on its face. The audience you are writing for want to know why they should buy […]Read more
Does Your Brand Need a Tagline?
A tagline has always been seen as an important part of your brand’s marketing, regardless of your company’s size. In a few short well-chosen words, it sums up your brand’s promise, but is it still relevant today? Just look at some of the biggest companies around like Amazon, Apple, eBay and Google, they don’t rely […]Read more
How to be Unique in Your Market Place
You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference that no other company can offer. The problem is if you sell widgets, the chances are your widgets are very similar to those that your competitors sell. Sure, […]Read more
The Copywriter’s Green Cross Code
STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one […]Read more