• Website Copywriting, Ego-warriors Need Not Apply

    website copywriting   At the beginning of every website copywriting project, the copywriter and client are immediately at odds. The client focuses on shouting about their business because only they can understand what they do and how great they are. The copywriter’s focus is on the audience. They know how important it is for the […]

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  • When is Duplicate Content Not Classed as Duplicate?

    Duplicate content   Unique content is one of the best ways to set your website apart from others. It’s your content – something no one else – so it makes you stand out. But, if you use the same content to describe your products and services on other websites, your website is no longer unique; […]

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  • The Importance of White Space in Copywriting

    White space copywriting   Copywriting is an industry, like design, that uses a lot of white space. It doesn’t mean the writer has run out of things to say. On the contrary, it emphasises, organises, and aids understanding. The world is full of clutter, bombarding our brains with ‘noise’ until they become overwhelmed and shut […]

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  • White Papers – Waste of Time or Content Gold Mine?

    White papers   Your white papers are often seen as the sober Grandaddy of marketing materials. Usually produced by the big hitters, they are frequently dense, wordy, dull affairs that look good, but no one wants to read. All too often, once published, they are left to fester in a digital vault somewhere never to […]

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  • You’re Only 5 Steps Away from the Perfect Blog Post

      The rise of the blog post has been rapid. According to WordPress statistics, more than 70 million new blog posts are published every month. When you consider that WordPress-driven blogs account for about 27% of all posts, that means the total number of blogs per day could be over 10 million. That’s a lot […]

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  • Has Your Website Content Reached Its Sell-by Date?

      When did you last revamp your website content? Two, five, seven years ago? Have you noticed a dip in visits or engagement with your brand? Thought so. You see, website content isn’t a ‘once, and it will last forever’ job. There are (at least) three excellent reasons why. Evolution is inevitable The content on […]

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  • Marcom, UI, UX, ATF, BTF – WTF?

      The world of copywriting used to be simple. A client got in touch, gave a brief, research was done, and an initial draft was written. The only annoying question asked (from a copywriter’s perspective) was ‘have you written something similar before because we want someone with experience in our industry.’ Today, its ‘what’s your […]

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  • I’m 90% of the Way in Achieving a Paperless Office

      [Please note this is not a sponsored post.]   Running a paperless office has always seemed impossible to me. As a copywriter, I do all my work in Word, but my notes are taken the old-fashioned way – with paper and pen. It took me years to finally move over to a digital calendar, […]

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  • Inject Life into Your Marketing

      [This blog was first published (under a different name) way back in 2011. But despite its age, I decided to give it a little revamp because its sentiment is just as relevant today.] If you’re in business, you have to get into marketing. Large corporations have dedicated marketing departments who take care of everything, […]

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  • Internal Newsletters Will Help You Become a Great Place to Work

      Ask around your office, and you’ll find one bright spark who will define a great place to work as one that offers lavish perks and incredible benefits. But that’s not what makes an organisation great. To do that you need open and honest communication (among other things) and that’s where an internal newsletter comes […]

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