Copywriting portfolio

Here’s a small selection of my recent copywriting projects. There are many more I’d love to show you, but they are under NDAs (non-disclosure agreements).

Remember, these examples show how I created content that solved the specific issues faced by each client and are not the limit of my abilities.

They are just a taster to illustrate my versatility, so take a peek and then get in touch and tell me what you’re looking for.

I don’t specialise in one specific area – I’m a generalist. I made that decision because I didn’t want to be tied to one industry as that can often lead to tired and predictable copy. I’m not saying that specialist copywriters are bad writers, far from it, but there is the risk of exhausting every avenue, which can result in a blinkered approach that won’t do your business justice.

A fresh pair of eyes will spot new and exciting perspectives giving you brighter copy that will inspire, motivate and captivate your target audience.

  • SaVVy Club

    The SaVVy Club, a private member social club based in London, was looking for a copywriter to help them gain greater exposure in the capital. The projects I undertook included website copy, blogs, reviews, event write-ups and articles aimed at raising the company’s profile and therefore, increasing its membership. This particular example is of an […]

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  • DAP UK Limited

      DAP UK is a Felixstowe based freight-forwarding logistics service provider with offices in Great Yarmouth, Rugeley and Milan. In their search for a copywriter, they approached Briar Copywriting Ltd to create fresh website copy that would reflect the ethos of DAP UK. The copy had to highlight the company’s services and encourage readers to […]

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  • Imaginative Traveller

    Imaginative Traveller is an adventure travel company based in Ipswich, Suffolk. Due to the complex nature of SEO copywriting, the company understood the importance of using a professional copywriter. The initial brief was to re-write their online tour descriptions to improve their search engine optimisation. Several hundred tours were worked on over three months. After […]

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  • Anglia KB

      Anglia KB, based in Norwich (Norfolk), approached me because they were looking for an experienced copywriter to write their new corporate brochure and website copy. After touring their workshop facilities to gain a better understanding of the bespoke kitchens, bathrooms and furniture they offer, I was asked to write their brochure to convey the aesthetic […]

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  • BT

    As the preferred copywriter of the Italian based design team from Clarity International, I was asked by BT to produce a series of e-shot newsletters to their customers to promote various products. The key to the success of this campaign was to produce an eye-catching design together with succinct, powerful copy to convey the key […]

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  • Stage Technologies

      Stage Technologies is a theatrical engineering company based in London that works with clients such as the Royal Opera House, Sydney Theatre, Cirque du Soleil and the X Factor team. Working in conjunction with the design company, Origin8, I was to create a brochure that focused on the aesthetic qualities of the company’s products. […]

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  • Foundation East

      Foundation East is a membership organisation that provides small businesses with loans when they have exhausted other avenues, based in Bury St Edmunds, Suffolk. They were looking for a copywriter to write a series of case studies to help promote the work they do. This project involved interviewing their clients and then creating case studies […]

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  • Cognito Media

      Cognito Media is a London based PR and marketing agency for the financial sector. They approached me as they were looking for a copywriter, with financial experience, to work with them on several projects. This particular example is typical of the work I undertook for them. Working closely with Cognito and their client, I […]

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  • BT Tradespace

      BT Tradespace (London) offers small businesses an online outlet for their business. Using advanced SEO and shopping facilities, small businesses can use the service as an extra online presence, or as an e-commerce outlet for their products. They were looking for a copywriter to create fresh content for BT Tradespaces’ microsite and email marketing […]

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  • Thomson Reuters

      Thomson Reuters, based in Canary Wharf London, provides intelligent information for businesses and professionals. Part of their marketing is done through a blog called Risk in The Marketplace. As a company, they produce several white papers about the products they offer. They were looking for a copywriter who could take these white papers and […]

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  • SQC Clinical Trial

    SQC Clinical Trial is an independent Clinical Trial company based in Coventry. They were looking for a copywriter to create the content for their new website. This project involved taking a very complex subject and creating copy that was simple, clear and easy to understand. The content had to reflect the ethos of the company […]

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  • Deltatre

      This project was an international collaboration with the Dutch design agency, Endespiekermann_ who needed a UK copywriter to work on this exciting project. I was commissioned to produce the website copy for the new Deltatre website. Deadlines were tight as the client wanted their new site live before the start of Euro2012, which was achieved. […]

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  • BT

      While working as the copywriter for London based BT Marketing Solutions, I worked on several web copy, email marketing, editorial and advertising projects. This is one example of the web copy I produced. BT Web Manager is one of BT’s suite of website products. The copy is designed to highlight the benefits of the […]

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  • BT

      As part of my on-going copywriting support to London based BT Marketing Solutions, I was asked to create content for a landing page, email campaign, banner advert and direct mail piece to promote BT Marketing Solutions’ latest summer promotion.    

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  • BT

      As part of our on-going copywriting relationship with London based BT Marketing Solutions, I was tasked with creating an editorial piece about making the internet work for your business, aimed at SMEs.  

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  • Working Voices

      Following a re-branding exercise, Working Voices (specialists in interpersonal communication skills), based in London, needed a copywriter to work with them to create fresh website content, copy for their ‘give away’ mailing and sales letter. The copy was to convey the dynamic and vibrant nature of the training they provide their clients around the […]

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  • Fred Olsen Cruise Lines

      Following the development of a new website, Fred Olsen Cruise Lines (Ipswich, Suffolk) were looking for a copywriter to help them create fresh SEO web copy for their website that would reflect the company’s brand image. This long term project involved researching and writing content for their country pages, port and cruise descriptions. Working […]

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  • Yellobelly

      When Yellobelly, a marketing and design agency in Suffolk, decided to update their website, they knew the tone and personality of the content had to be spot on. After searching for the right copywriter, they commissioned me to develop a unified voice and tone and then create the fresh content that would bring their […]

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  • Cisco

    Internal communications are just as important as your marketing materials; that’s why I was commissioned as the copywriter to work with London based Cisco to provide ongoing support for their internal comms. Blogging and staff magazines must convey the messages and ethos of the company clearly and effectively. Plus, with multiple contributors, continuity of voice […]

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  • Nascent Consulting

      The world of strategic business consultancy is a complex one. The challenge here was to create website copy that conveyed what Nascent Consulting can do for its clients in a clear and simple way. It was essential it came across as professional, but at the same time approachable. This personal side was enhanced by […]

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  • Nascent Consulting

    In addition to the website copywriting project, Briar Copywriting was also commissioned to create a series of case studies and white papers. Each of these is designed to highlight the benefits of Nascent Consulting’s services and were written in conjunction with the stakeholders. Case studies are an excellent way to highlight the benefits any company […]

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  • Stopping Repossession

      This new website, Stopping Repossession, is designed not only to provide advice for those facing repossession and eviction but to also offer them a service whereby an experienced advisor can help them through the process. The copy is written in a conversational style to create empathy whilst being sensitive to the website’s search engine […]

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  • MAD-HR

      Carole Burman approached Briar Copywriting to create fresh, engaging copy for her new website, Mad-hr. The copy was to reflect Carole’s unique approach to HR provision whilst reflecting her extensive experience in the field. As part of the project, I also put together Carole’s LinkedIn profile to be more reflective of her new role […]

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  • Seven Social Care

      Following a re-branding exercise, Seven Social Care commissioned me to create fresh copy for their portfolio of recruitment websites. After researching the recruitment industry, the company and their varied portfolio of clients, I devised an appropriate tone of voice and created fresh content that was customer-focused, outlining the benefits of using Seven as a […]

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  • Rabobank China

      Working in conjunction with edenspiekermann_, I was commissioned to create headlines and short call to action content for roll-up banners for Rabobank China. The wording and imagery were to be used to highlight the agribusiness section of the bank’s services.  

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  • Aves Brands

      Aves Brands is a new venture and part of one of London’s leading international law firms, Bird & Bird. It was important for the Aves board that it created its own identity within the Intellectual Property market place. They wanted to be seen as approachable, friendly, but with knowledge levels and experience unsurpassed by other […]

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  • The Essential Design Company

    Briar Copywriting has worked on several projects with The Essential Design Company. On this occasion, I was commissioned to create the copy for their new website. Being a design company, the content ‘needed to speak’ to the reader, conveying the aesthetics of their services. Every word had to paint a picture; not only sharing the […]

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  • Misys

      Misys is a financial software company that develops products used by some of the world’s leading global financial institutions. We have worked together on an ongoing basis for quite some time, working on projects such as articles, brochures, white papers and software briefings. This project involved the development of a range of documents for […]

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  • Crownfare

    Crownfare commissioned Briar Copywriting to work with them to create fresh, vibrant content for their business launch. As a new player entering the coveted mushroom truffle industry, they were looking for an innovative voice that would make their brand stand out. After reviewing the company’s core values, we created a voice that enhanced them while […]

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  • iwoca

      iwoca approached me to work on their sales letters. They wanted to freshen up their approach to help them stand out from other finance companies. After talking about the persona they wanted to portray, I created several options with varying approaches. From there, we took the best bits of each and amalgamated them into […]

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  • Finastra

    Finastra was formed in 2017 by the merger of two global Fintech leaders, D+H and Misys. It builds and deploys ‘innovative, mission-critical technology on our open Fusion software architecture and cloud ecosystem…to transform financial institutions – delivering better experiences for our customers and theirs.’ Having worked with Misys for several years, I was asked to […]

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  • Willis Towers Watson (Willis Re)

      I recently completed a six-month project with Willis Re. The aim was to revamp a suite of process documentation, bringing it in line with the new Willis Re branding. Also, the content was simplified to make it easier to understand and engage with. To ensure future continuity, I designed and range of templates so future […]

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  • Syne Qua Non

      Syne Qua Non is a specialist biometric partner for clinical development professionals. Working with their team of experts, I created fresh content for their new website. It was important the complicated subject matter came across clearly, without jargon, but not in such a way that it sounded condescending. The result is an easy to […]

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  • Pride Weddings (Greece)

      After working with Multimedia Events on several projects, they asked for my help with the launch of their new business, Pride Weddings. The project involved creating content that would appeal to a variety of personalities, selling the benefits of their Greek wedding planning services. Working from promotional videos, I created a tone that conveyed […]

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  • Finastra

    As part of an ongoing relationship with Finastra, towards the end of 2017, I was asked to collaborate on their World Trade Symposium Report 2017. This was a project that was jointly undertaken by Finastra and the FT. My role was to author four sections (Transforming Trade, Intelligent Trade, Sustainable Trade, and Integrated Trade) using videos […]

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  • London Energy Ltd

    LondonEnergy is doing great work in the world of recycling. After running a newsletter for a while, they approached me with a view to creating a more significant impact. The newsletter is circulated internally and used to celebrate the achievements of people within the company in addition to delivering the news. After several meetings, I helped […]

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  • Clarity International

      Over the years, we’ve carried out a lot of work with the Italian design agency, Clarity International. This time around, they asked us to create a series of case studies of their work for use on their website. Skype calls were the primary tool used to collect the information required. This was then translated […]

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