Thomson Reuters, based in Canary Wharf London, provides intelligent information for businesses and professionals.
Part of their marketing is done through a blog called Risk in The Marketplace.
As a company, they produce several white papers about the products they offer.
They were looking for a copywriter who could take these white papers and re-purpose the content for their blog readership. The first of these projects involved serialising a white paper on Solvency II (a new EU directive affecting the insurance industry). The brief was to generate blog posts that would be used on Risk in The Marketplace, which would outline and explain the thorny issue of Solvency II clearly and succinctly.
This was achieved through extensive research into the directive, its effects on the insurance industry and the challenges it would present.