A Copywriting Chameleon

I’m a copywriter, so why do I liken myself to a chameleon?

Simple – the content I produce for you will reflect your company’s personality and values, not mine.

Your marketing materials rely on words to inspire, attract and convince people your business is the one with which they should engage. That means they have to make you stand out from the crowd.

Working with me isn’t just a case of giving me a brief, setting a deadline and waiting for the results. I want to get to know you, your customers and your goals. I want to get to know your personality, what makes you tick and how you present yourself to your customers (or rather how you would like to be perceived).

It’s a competitive world out there and being different is what gets you noticed. That means being brave and turning your back on your industry’s “norm.”

My job is to use the right words in the right way to make your audience sit up and take notice of you. If you genuinely want to stand out from the crowd, then I’m the copywriter for you.

Find out more

Copywriting Services

The need for copywriting is everywhere: website content, brochures, emails, newsletters, case studies, white papers, reports, scripts, corporate communications, articles, press releases, ghostwriting – I’ll stop now because it’s getting boring. But at least you can see the scope of my skills.

The service pages on my site focus on the most frequently asked for services, but that doesn’t mean they are the only things I do.

If you’re not sure whether I offer the service you need, rather than disappearing, give me a call to chat through your thoughts.

  • Web Content

    Web copy is far more than just words. We’ll also ensure your copy is structured to enhance your readers’ experience and boost your online visibility, encouraging them to stay on your site.

    Web Content

  • Search Engine Optimisation

    Google’s constant algorithm tweaks make it difficult to keep up with the latest SEO techniques. However, using my knowledge, your copywriting will be optimised and natural – a tricky combination to achieve.

    Search Engine Optimisation

  • Newsletters

    A regular newsletter helps you stay in touch with your customers. By offering news, hints and tips, advice and offers, your newsletter will encourage sales by keeping your company’s name firmly in the minds of your customers.


  • Email Marketing

    Email marketing remains one of the most cost-efficient ways to market your business. However, inbox overcrowding means your email must hit the mark if it’s to get noticed.

    Email Marketing

  • White Papers & Other Services

    Copywriting is everywhere. Over and above web content, brochures and emails, there is reports and white papers, internal communications, case studies, scripts, articles, adverts – the list is endless. If what you’re looking for needs words, you’re in the right place. Call me. Email me. Just get in touch.

    White Papers & Other Services

  • Brochures

    Despite the onslaught of online marketing, there is still a valid place in your marketing for a corporate brochure. But your brochure should and must do more than just describe your services. It’s essential you use a professional brochure copywriter.


Freelance Copywriter for Hire

You’ve done your research and arrived here either through a Google search or because of a recommendation.  Now you want to know if I’m any good. Take a look at what my clients say.

You know your business better than me, so I’m here to listen to what you want to achieve and help you create a content strategy that will woo your customers and knock your competitors’ socks off.

My promise to you: I’m not here to railroad you into anything; I’ll listen, learn, understand, develop your ideas and be open and honest with you at all times.

No jargon – no flannel – no hype – just credible,
powerful words that get straight to the point.

Enquire now

Copywriting Articles

Practically every aspect of your business requires copywriting in some form or another. Sometimes you’ll need to get in an expert (ahem, right here!) to help you. But there are times when you just want to find out a bit of information about a copywriting-related topic.

Over the years, I’ve created a library of articles that tackle most copywriting issues.

If you think there’s something I’ve not covered, by all means, drop me a line and let me know (your inspiration for a new topic would be most welcome).

  • How to easily optimise your website in 8 steps

      In this article, I’ll walk you through how to optimise your website. I am a copywriter, not a coder; therefore, I can’t help you with how your site is built for optimisation – I’ll leave that to your web guru. One of the most important things to remember is that optimising your website copy […]

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  • The Secret to S*** Hot Copywriting

    Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]

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What is Copywriting?

In a nutshell, copywriting is sales and marketing writing – it is the words that get your customers to say Yes, I want one of those! as they reach for their credit card.

Professional copywriting will result in more targeted traffic, more leads and more visibility online.

Am I the right copywriter for you? Only you can answer that but, BT, Finastra, Cisco, Clarity International, Allvue and Willis Towers Watson (to name a few) have made me their first choice copywriting specialist.

If you want content that’s clear, focused and perfectly aligned to your brand…

What people have said

  • Cisco

    Sally did a fantastic job of understanding what we needed and then providing high quality writing in a very short timelines. She was able to take a large amount of…

  • Arno Castanet, Senior Global Marketing Manager

    Sally is an accomplished copywriter who has helped me with a number of projects. Efficient and friendly, she has worked with me on a number of projects. She understands what…

  • Jasha Fletcher, Senior Marketing Manager, BT Marketing Solutions, London

    When it comes to finding the right words and right tone for my marketing communications I always turn to Sally for inspiration.  She has the talented knack of being able…