iwoca approached me to work on their sales letters.

They wanted to freshen up their approach to help them stand out from other finance companies.

After talking about the persona they wanted to portray, I created several options with varying approaches. From there, we took the best bits of each and amalgamated them into one strong sales letter that drew the reader in, showed the benefits of iwoca’s innovative finance model, ending with a strong call to action.

This letter is now being tested to see how this new approach fares in comparison with their existing letters.

UPDATE: The letter outperformed their previous versions, and therefore I was commissioned to write for them again.