BT Tradespace (London) offers small businesses an online outlet for their business. Using advanced SEO and shopping facilities, small businesses can use the service as an extra online presence, or as an e-commerce outlet for their products.

They were looking for a copywriter to create fresh content for BT Tradespaces’ microsite and email marketing campaign to launch their new BT Tradespace Storefront product.

The project involved quickly getting to grips with the complex product offering and creating the microsite content and a series of emails (to different market sectors) to very tight deadlines.