Crownfare commissioned Briar Copywriting to work with them to create fresh, vibrant content for their business launch.

As a new player entering the coveted mushroom truffle industry, they were looking for an innovative voice that would make their brand stand out. After reviewing the company’s core values, we created a voice that enhanced them while maintaining the company’s personality.

Using storytelling, I created a narrative that absorbs the reader, leading them through the site and building confidence in their product.

“I read your first draft and I’m blown away. You’re a great storyteller and writer. Your research was pretty much spot on. Absolutely brilliant!” – Tez Mills, Founder, Crownfare

After completing the website copy project, I was also asked to create three marketing emails for different audiences.

Opposite you will find a PDF displaying a few pages taken from the website. You can see the finished project by visiting