Fred Olsen Cruise Lines

Following the development of a new website, Fred Olsen Cruise Lines (Ipswich, Suffolk) were looking for a copywriter to help them create fresh SEO web copy for their website that would reflect the company’s brand image.

This long term project involved researching and writing content for their country pages, port and cruise descriptions. Working with the client, I developed a ‘friendly Fred’ tone that captured the essence of the company to make the copy engaging. The aim was to draw the reader in and give them a feel for what the cruise and countries had to offer.

The whole project took about five months to complete.