• Video Drop-Offs And How To Reduce Them

    Video marketing is as relevant as ever. It can differentiate you from your competitors. It will create an engaging platform from which you can sell the benefits of your product or service.  However, it’s vital it doesn’t bore the pants of your audience.  Below is a post I wrote a few years ago about how […]

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  • Video Marketing and The Importance of Knowing Your Audience

      You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking corporate video, an explainer video or a product awareness video, it will add a new dimension to your marketing messaging. There is one problem, though. A lot of companies lose sight of […]

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  • How to Create an Explainer Video

    Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short, let’s have a think about how to make your explainer video as powerful as possible. You already know how much Google […]

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  • Video Marketing Stats That’ll Make Your Eyes Water

      Yes, you’ve heard it said many times before – video marketing, blah, blah, blah…great for your business, blah, blah, blah. There is a reason for it being repeated over and over – because it’s true. Not everyone likes to read information; some prefer to listen to it, others like to watch it, which is […]

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  • If You Want a Great Video Get a Great Script

      What came first, the film or the script? Yes, you need a creative idea; yes, you need a great camera operator, but no, combined they don’t make a winning video. That comes from the script. The problem is, all too often, it’s an after thought. Getting inside your viewers’ heads A video will only […]

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  • How to Get The Most From Your Corporate Video

    You did it! After a lot of time and money your corporate video is finally finished. The Board are thrilled with it, but now you have to make sure your brainchild works hard and brings in customers. Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and […]

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  • How Video Will Get Your Business Noticed

    The best marketing strategy your business can have is a varied one. Just publishing high quality content, although important, isn’t enough. Your customers are all very different (even though they face common issues which bring them to you) and like to receive information in different ways. That’s why the content you produce should be in […]

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  • Make Your Marketing Go Viral

    Can you? Is it that easy? Do you just tell your team, “Hey guys, we’re going to create a viral video for our next project.Any ideas?” No – it’s not that easy because you can’t make something go viral, that’s the job of your viewers. What is viral marketing? Something goes viral when it’s shared […]

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  • What Makes a Marketing Campaign go Viral?

    You know what it’s like, your boss calls you and the rest of the marketing team into his office and announces: “Right guys, big push this quarter, we’re going to create a viral video – any ideas?” While his enthusiasm starts to bubble over the rest of you sit in despair because you know that’s […]

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  • Driving Traffic

      If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various […]

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