• Video Drop-Offs And How To Reduce Them

    Video marketing is as relevant as ever. It can differentiate you from your competitors. It will create an engaging platform from which you can sell the benefits of your product or service.  However, it’s vital it doesn’t bore the pants of your audience.  Below is a post I wrote a few years ago about how […]

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  • Video Marketing and The Importance of Knowing Your Audience

      You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking corporate video, an explainer video or a product awareness video, it will add a new dimension to your marketing messaging. There is one problem, though. A lot of companies lose sight of […]

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  • How to Create an Explainer Video

    Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short, let’s have a think about how to make your explainer video as powerful as possible. You already know how much Google […]

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  • Video Marketing Stats That’ll Make Your Eyes Water

      Yes, you’ve heard it said many times before – video marketing, blah, blah, blah…great for your business, blah, blah, blah. There is a reason for it being repeated over and over – because it’s true. Not everyone likes to read information; some prefer to listen to it, others like to watch it, which is […]

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  • If You Want a Great Video Get a Great Script

      What came first, the film or the script? Yes, you need a creative idea; yes, you need a great camera operator, but no, combined they don’t make a winning video. That comes from the script. The problem is, all too often, it’s an after thought. Getting inside your viewers’ heads A video will only […]

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  • How to Write a Compelling Video Script

      Video is becoming an increasingly popular marketing tool. Whether it’s being used to draw attention to a new product, or an explainer video to give your customer service a boost, the most important part of the video is the script. Granted the visuals, music and production quality of the video are important too, but […]

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  • Video Marketing – Being a Great Interviewee

        Video marketing should already be part of your marketing strategy. Engaging with your audience in an authentic way is vital for the success of your marketing, which is why you have to be sure you’re coming across the right way in your videos. Whether you’re presenting a new product, talking about a service […]

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  • How to Get The Most From Your Corporate Video

    You did it! After a lot of time and money your corporate video is finally finished. The Board are thrilled with it, but now you have to make sure your brainchild works hard and brings in customers. Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and […]

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  • Things Not to Do With Your YouTube Marketing

    Video marketing? Yes, you know it’s something that should be part of your marketing strategy, you’ve read all the blogs that tell you so, but do you know why you should be doing it? First off, Google owns YouTube. Secondly, it’s the second largest search engine on the internet (Google is obviously the biggest). These […]

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  • How Video Will Get Your Business Noticed

    The best marketing strategy your business can have is a varied one. Just publishing high quality content, although important, isn’t enough. Your customers are all very different (even though they face common issues which bring them to you) and like to receive information in different ways. That’s why the content you produce should be in […]

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