You did it!
After a lot of time and money your corporate video is finally finished.
The Board are thrilled with it, but now you have to make sure your brainchild works hard and brings in customers.
Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and optimise it for SEO (search engine optimisation) to grab a bit of traffic.
That’s a start, but there’s so much more you could be doing to get a better return on your investment.
Yes, you’ve put in on your website, but why only use it once?
For arguments sake, let’s say it’s a video demonstrating your new product. Don’t just hide it away on your product pages, put it on your home page too to highlight your latest offering.
It goes without saying you have a blog (how else will you build your brand identity?), so write an article about it and embed the video.
How about creating a resource section on your website where your customers can view all your videos to learn about your products and how they will help them?
Using the video widely across your website will generate traffic and boost your customer service levels because you’re taking the time to educate your customers.
Your reach can be extended through social media.
Use YouTube, Vimeo Facebook and Twitter to push your video out to a wider audience. Create a number of tweets that focus on different aspects of the video and post them at different times of day. You could do the same on Facebook and, assuming you do your job well, your viewers will help you get your message out by sharing and re-tweeting.
When you’re posting your video its well worth taking the time to post different thumbnails and headlines to draw in different audiences.
If you exhibit at a lot of trade shows and exhibitions it’s important to make your company stand out.
Showing your videos is a great way to draw people to you and creates a talking point. Whether they show your latest product, or an overview that explains what your company is about and what it does for its customers, a video will make an impact.
Of course, it’s worth remembering that it’s likely to be noisy so adding sub titles is a great idea.
Do you dabble in webinars? Perhaps you’ve done some video interviews with subject experts?
These tend to be quite lengthy, but rather than just placing it on your website, break it up into manageable chunks to cover specific subject areas. The addition of a text transcription will also help your SEO.
Re-purposing content like this will extend its longevity and help get the information out to a range of audiences.
As you can see, there’s a lot of potential in a corporate video is you use it wisely. Using it in multiple formats, using social media to spread the news and re-purposing its content will make your investment go a long way.
Do you have any other ideas about how a corporate video can be used? I’d love to hear your ideas – the more inventive the better. Leave a comment below.