• What’s the Most Important Part of Your Landing Page?

    What is it? Is it the headline? Perhaps the first paragraph? How about your offer? Or, maybe it’s your call to action? No, hang on, what about the font and design that you use? What about the sign up form? If you listen to the copywriting great, David Ogilvy, he’ll tell you that: “On average, […]

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  • 5 Steps to Stellar Copywriting

      You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit send. Was it really your best work? Does the headline really stand out? Have you really given the reader what they want? The answer […]

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