• How to write stonkingly good newsletters

    Producing regular newsletters for your business is a great marketing tool. Whether you write the content yourself or hire a freelance copywriter, you must ensure the content is something your reader will want to read. If not, you’ll be buried under an avalanche of unsubscribers. What makes newsletters good? The clue is in the name […]

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  • How to Succeed at Direct Marketing

    The success of your direct marketing relies on two things: good old-fashioned research with a dash of copywriting cunning. You might think that writing a piece of direct mail is easy. All you need is a description of your product, the price, a method for the customer to get in touch to order your product […]

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  • How to be a Spotty Zebra: Standout Marketing

    Creating Standout Marketing Before talking about creating standout marketing, I want to clear one thing up. I know that zebras have stripes, not spots. And that is precisely my point. When writing copy for your marketing strategy, you must create something different if you want to stand out from the background noise. Which is why […]

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