• How To Get Your Website Converting Visitors Into Sales

    This week, I’m bringing you a blast from the past. I wrote this blog many moons ago, but it’s still highly relevant today. It’s all about how to get your website converting visitors to buyers. Now, don’t think that by following these tips you’ll get a 100% conversion rate – that simply won’t happen. But, […]

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  • Brochures And Websites – What’s The Difference?

    No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I stand on the issue.  Your website Your website is your online shop window. It’s there to set out your stall, show people what you do […]

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  • What Do Your Customers Want From Your Website?

      If you knew what your customers wanted from your website, your life would be so much easier. So how do you know what your customers want? Well, when designing your website, the first thing not to do is focus on things like: Colours Fonts Gadgets and gizmos Graphics and images How cool it should look […]

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  • Why Your Website’s Content Is Hurting Your Business

      Derek’s got a problem. He’s been a painter and decorator for over a decade. Most of his work comes from word of mouth, but with more and more people asking to see work he’s done, or hear from satisfied customers, he’s decided it’s time to get with it and get a website. Not one […]

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  • Why Traffic Isn’t the Be All and End All of Your SEO Strategy

      Websites and SEO (search engine optimisation) go hand in hand. Your design, navigation, coding, and content all combine (or should combine) to deliver a robust SEO strategy that attracts visitors to your website through search marketing. The problem is if that’s all you’re looking at (i.e. the number of visitors coming to your site) […]

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  • Why Your Content Shouldn’t Be Like Your Competitors’

      Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However, the fact that it happens at all compels me to write about it. What am I talking about? Copywriting briefs, or rather the lack of. The vast majority […]

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  • The #1 Reason Why Your Website’s Not Converting Visitors Into Customers

      How’s your website performing? I’m not talking about its load time or looks, but how many of your visitors go on to become customers – i.e. your conversion rate. There are a lot of websites out there that look pretty, have loads of content, even rank well, and yet they don’t convert visitors into […]

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  • Website Content: Why You Need Three Levels of Content – Part 1

      Content is something that has many uses. That’s why your content marketing strategy shouldn’t be a ‘one trick pony’. Recently, I was talking to a client who wanted me to create content for his company website with a ‘journalistic’ quality. That started a debate that got me thinking about levels of website content and […]

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  • Stop Treating Content Like a Poor Cousin

      As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well it’s time things changed and I’m about to tell you why. It’s not all just about a pretty face Rebranding or redesigning your […]

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  • The Fundamental Difference Between Blogging and Sales Writing

      A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and natural copywriting for the web. At the end of the talk one delegate asked whether they needed a copywriter for their web copy because they wrote their own […]

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