Is The Face of Copywriting Changing?
I had a really interesting conversation the other day with a guy who’s looking to get into freelance copywriting. We discussed all sorts things such as how to get clients, how to work with clients, how to manage expectations etc. But something else came up that was really interesting. He asked whether I thought […]Read more
Are You Mobile & Responsive?
It’s happening whether you like it or not. Mobile marketing is the new black and as such, you need to be part of it. Your website has to be responsive (so it can be viewed on any device) and mobile if you want it to be loved by Google and your customers. I stumbled across […]Read more
Copywriting for the Mobile Market
Towards the end of last year, Ofcom revealed that 27% of UK adults and 47% of teenagers owned a smartphone – a pretty strong message to all businesses that they can’t ignore mobile marketing any more. As more and more people are browsing the web for products and services it’s no longer acceptable to just […]Read more