• How Much Thought Have You Given Your Tone of Voice?

    Tone of voice? Isn’t that just a fallacy dreamt up by the marketing industry in an attempt to justify their high charges I guess some agencies might use it that way, but I can assure you tone of voice is not only real, but it’s also vital to your online success. In fact, I’d go […]

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  • A Copywriter’s Open Letter To Clients Everywhere

    Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and using an approach that is the opposite to your competitors’ will catch the eye of potential clients.  It’s like I said if a company is […]

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  • Why Your Copywriter Will Give You What You Ask For

      The most important part of any copywriting project is the briefing. This will show your writer what you’re looking for, the goals you want to achieve, and the way you want to portray your company. Because of its importance, it’s vital you think carefully. Tone is everything Other than details of your customers, their […]

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  • Why You Need A Tone Of Voice Guide And How To Create One

      In the online digital world, your tone of voice is what sets you apart from your competitors. That’s why paying attention to the way you communicate (and keeping it consistent) is vital. If you’re unsure of what tone of voice means, basically it’s how you use language, the style you choose (i.e., professional, natural, […]

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  • Make Your Blog Voice Unique

      I get approached a lot by companies who, after reading my blog posts say: “I’ve been reading your blogs. I love the way you write and I’d love you to write blogs and articles for us too.” Wow, praise indeed. But I do have a slight issue with this. The way I write reflects […]

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  • What Is Your Brand?

      How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete as appropriate) writing the content for said website and then…well, that was it. Along […]

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  • Find Your Voice Through Blogging

      The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do mean talk. As you’re reading this a voice in your head is ‘speaking’ the words to you. The […]

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  • Copywriting – How to be Natural and Authentic

      This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]

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  • Can You Ever Be Truly Unique?

      It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must offer something no one else offers, work in a way no one else works and achieve things no one else has […]

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