• Freelancers Are the Nimble Fish That Keep Your Business Running

    Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times of need – whether due to an influx of work or to deliver specialist knowledge. I am one of those heroes.  As a freelance copywriter, my writing skills have helped many corporates out of a […]

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  • Corporate Websites Must Move With The Times

    The corporate website is an unwieldy beast. It’s usually crammed with inward-facing content that shouts about the company. The language used is convoluted jargon that’s meaningless. Its maze of pages makes finding anything damn near impossible. And that’s why they’re dying. According to Webtrends, almost 70% of Fortune 100 corporate websites have experienced a decline […]

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  • Corporates, You Need a Virtual Copywriter. Here’s Why

      Every business needs content and corporates need more than most. Looking beyond your website content, there are also: Brochures Emails Internal communications Whitepapers Reports Articles and blogs Scripts Case studies It’s an uphill struggle. To keep up with this demand, you can either palm tasks off on your already overworked staff that doesn’t have […]

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  • Never Underestimate the Comfort of Continuity

      In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you. Today, marketing is far more complex. Customers are more demanding and expect you to show them why they should spend their […]

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  • Why You Need an Editorial Calendar

      When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas for your blog. To maintain and drive engagement you have to generate a constant stream of great content that’s going to […]

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  • Are White Papers Going The Way of The Dinosaurs?

      “A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” Wikipedia   White papers are regularly produced by large corporates […]

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  • How to Run a Successful Corporate Blog

        Corporate blogs can be a nightmare. Why? One of the main reasons is that it involves multiple contributors. You might think that’s a good thing because it shares the workload. True, but it also means it can be a headache to coordinate. One poor sole will be tasked with chasing up the contributors […]

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  • How to Get The Most From Your Corporate Video

    You did it! After a lot of time and money your corporate video is finally finished. The Board are thrilled with it, but now you have to make sure your brainchild works hard and brings in customers. Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and […]

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  • Write Blog Posts People Want to Read

    Hey, congratulations, your blog is up and running. It looks pretty slick and is easy to navigate my way round, but there’s something missing. Want to know what it is? Blog posts that I want to read. I want to know the kind of subjects I’ll be reading about, so stick to your niche and […]

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  • Why do Corporate Blogs Fail?

    Did you know that 80% of corporate blogs don’t get beyond a fifth post? Who would have guessed that running a blog could be so difficult? Well the reality is that it isn’t difficult to run, so where are the corporates going wrong? Commitment Like any long-term relationship, you have to show commitment. A blog […]

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