Monthly Archives: January 2021
Has Your Website Content Reached Its Sell-by Date?
When did you last revamp your website content? Two, five, seven years ago? Have you noticed a dip in visits or engagement with your brand? Thought so. You see, website content isn’t a ‘once, and it will last forever’ job. There are (at least) three excellent reasons why. Evolution is inevitable The content on […]Read more
Marcom, UI, UX, ATF, BTF – WTF?
The world of copywriting used to be simple. A client got in touch, gave a brief, research was done, and an initial draft was written. The only annoying question asked (from a copywriter’s perspective) was ‘have you written something similar before because we want someone with experience in our industry.’ Today, its ‘what’s your […]Read more
I’m 90% of the Way in Achieving a Paperless Office
[Please note this is not a sponsored post.] Running a paperless office has always seemed impossible to me. As a copywriter, I do all my work in Word, but my notes are taken the old-fashioned way – with paper and pen. It took me years to finally move over to a digital calendar, […]Read more