• Should You Invest in Email Marketing or Sales Letters?

    Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure.  Fast forward a few years, and it’s now become a modern-day annoyance for consumers. From an initial trickle, their inboxes now overflow with communications they […]

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  • Direct Response Marketing – How to Create a Successful Sales Letter

    Believe it or not, direct mail is still a valuable sales tool.  You would have thought, with the proliferation of email marketing, physical paper letters had gone the way of the dinosaurs. But you’d be wrong.  Practically every company now dabbles in email marketing. Even the advent of GDPR doesn’t seem to have had an […]

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  • How to Write a Sales Letter That Wins Every Time

    OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula will ensure every sales letter you write will be a success. So why did I start with a big fat lie? Because I think it’s crucial for you to understand that. Yes, you started reading […]

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  • Direct Response Marketing – The Magic Ingredients

    Life would be so much easier if we all have a crystal ball. But we don’t, so we have to rely on good old-fashioned research with a dash of copywriting cunning. You might think that writing a piece of direct mail is easy. All you need is a description of your product, the price, a […]

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  • Direct Mail: Why You Must Stay Focused

          Direct mail letters, when done right, are not cheap. That doesn’t mean you should abandon the idea of using a professional copywriter and go for the DIY method. Why? Well, what you come up with is unlikely to work. Here’s why. Why direct mail DIY is a bad idea It’s unlikely your […]

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  • Why Your Sales Letters Aren’t Working

      You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your thoughts to paper can’t be that hard, can it? Judging by a lot of the direct mail I get these days […]

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  • Sales Letters – Finding the Perfect Recipe

      There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing and the nature of your company or organisation. However, regardless of that, there are some core elements all sales letters have. This post will look […]

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  • 17 Ways a Copywriter Will Help Your Business

      It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the kind of specialist knowledge that your own people can’t provide. Working on a freelance basis, their experience is incredibly wide and varied meaning they can bring a unique […]

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  • Sales Letters That Sell

    Sales letters have been around for a long time. The way they are constructed has changed very little and, being an off line form of marketing will remain that way. That said there are a lot of really bad sales letters out there. Many are inward facing – by that I mean they focus on […]

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  • Copywriting–Conveying Trust

      In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on to explain how this can be achieved, […]

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