Monthly Archives: October 2019
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How Copywriting Works: Internal Training Information
Rather than posting another article about the world of copywriting, I’ve decided to do something a bit different. Copywriting is more than just creating sales and marketing content. It also covers areas such as internal communications and training materials. That’s why I have decided to share this case study with you. Case study: Redesigning and […]
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How Freelance Copywriters Get the Best from Their Interviewees
A big part of the freelancer copywriter’s workload is research. That could mean hours scouring the Internet, reading journals and magazines, or interviewing subject matter experts. It’s the last one, the interview, I want to concentrate on here. A subject matter expert is precisely what it says on the tin – an expert. That makes […]
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Why Isn’t Your Website Converting Visitors into Customers?
Your website conversion rate is vital. Your website has one function: to sell. I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have to sell; it’s just for information.’ No website should ever be for information. My website isn’t ecommerce, but it’s where I show people what I do, why I […]
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Direct Response Marketing – How to Create a Successful Sales Letter
Believe it or not, direct mail is still a valuable sales tool. You would have thought, with the proliferation of email marketing, physical paper letters had gone the way of the dinosaurs. But you’d be wrong. Practically every company now dabbles in email marketing. Even the advent of GDPR doesn’t seem to have had an […]
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Article Writing – What’s Your Thinking Behind Your Content Strategy?
The fact that you’re involved in article writing and have a content strategy is fabulous. It means you understand the need for regular content in today’s digital age. But, why are you writing articles? You see, the success of your strategy comes down to your mindset. There are two mindsets so let’s look at each […]
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