Brochure Copywriting – What Should It Contain?
Brochure copywriting isn’t any different to any other form of copywriting. You’re using well-chosen words to engage, persuade, and entertain your readers. However, your brochure must standout as an individual piece of marketing rather than a carbon copy of what you’ve done before. Where your brochure should start First and foremost, your brochure is a […]Read more
Brochures And Websites – What’s The Difference?
No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference. This is where I stand on the issue. Your website Your website is your online shop window. It’s there to set out your stall, show people what you do […]Read more
Your Brochure Bombed – Why?
Balls – you spent a small fortune on your new brochure only to watch it wither and die. No one read it. It didn’t generate a single lead. It did nothing. You decide it was a waste of money and that brochures are obviously obsolete. You’re wrong. You just didn’t do a good […]Read more
Corporate Brochures – The Perfect Formula
Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used as part of a direct mail campaign, but it will only be effective if it’s done right. Don’t give in to […]Read more
Have We Seen The Death of The Brochure?
The brochure – once the main marketing force of many companies, has now become a bit of a dinosaur. With more businesses than ever turning to online marketing, is the humble brochure about to be consigned to the annuls of history? As more people turn to the internet to find goods and services (both locally […]Read more