Monthly Archives: March 2018
Are Press Releases Still Relevant?
Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time writing press releases? IMHO, I don’t think so provided you are using them to announce a real news […]Read more
Are Landing Pages Good For SEO?
Before I answer that, I want to talk a bit about landing pages and why you need them. Unlike a general website, a landing page focuses on one product or service and is targeted towards a specific user. They have three main aims: Encourage a visitor to click to go to another page Convince […]Read more
The Etiquette Of Typo Calling: Revisited
A while ago I wrote a blog about the etiquette of typo calling. At the time it was pretty well received, and after an incident yesterday, I felt compelled to share it again. What happened? I messed up. Yes, I hold my hands up and admit I let a glaring typo slip through the […]Read more
Are White Papers The Same As Marketing Brochures?
White papers and brochures are two very different animals. Let me explain why. But before I do let’s get one thing straight – white papers are not just for large corporations that do complicated stuff. White Papers are a marketing tool used to help potential customers resolve challenges they are facing. Hang on a […]Read more
Are Email Newsletters An Effective Marketing Tool?
Newsletters are a useful marketing tool but only if done right. They are a great way to keep in touch with your customers and add value to your relationship – if done well. OK, so how do you ‘do newsletters well?’ For starters, if you view them as purely an email sales letter, your […]Read more
What SEO Keywords Should I Use?
Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a murky pool of uncertainty. There are some businesses where it’s obvious what they should be targeting (i.e. because it’s the product […]Read more
Blogging Inspiration [Infographic]
Blogging inspiration is a mystical beast that usually illudes you and then strikes at the most inopportune time. Coming up with that constant stream of ideas is a challenge for even the most prolific of writers. Imagine how hard it is for the humble business owner/content creator who is trying to generate interesting articles. […]Read more