• Why Does Professional Copywriting Cost So Much?

    I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I think the problem most people have is that writing is something everyone can do. But that doesn’t mean you can write commercially. Several years ago, […]

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  • Writing A Sales Letter – Tips From Legendary Copywriters

    Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the needs of the customer are imperative to success. To help you out, I wanted to share this infographic with you. I found it on Crazyegg, and it shows you what the legendary […]

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  • Joining The Dots Marketing

    Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content; some dabble in social media, a few play around with video marketing and one […]

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  • Help! I Have No Idea What To Write About

      If you’ve been blogging for a while, it happens. You can ride the crest of a wave for months. Blog topics fly at you from all directions. You have so many ideas you write them all down so your well of creativity won’t run dry. However, one day, before you realise what’s happening, you […]

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  • This Is What Your Online Shopper Really Want

    Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s by Yieldify who asked over 1000 online shoppers what they want. Some highlights include: Nearly two-thirds of consumers expect brands to have up-to-date information about their shopping preferences […]

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  • 6 Ways To Increase The Trustability Of Your Website

      Yes, I know ‘trustability’ isn’t a word, but for this article, it’s been added to the English lexicon. Over and above a great offer, exceptional product or service, and outstanding customer service, you need trust to sell. In a face-to-face situation, you can use your charm to build a trusting relationship. However, selling online […]

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  • Why Isn’t Your Content Marketing Working?

    After all the pestering from your management, staff, and online gurus, you decided you needed a content marketing strategy. That’s great. The only problem is you’re not seeing the results you should (or rather the unrealistic wants you were hoping for). First off, content isn’t a quick organic SEO (search engine optimisation) fix. There is […]

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  • How to Write a Sales Letter That Wins Every Time

    OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula will ensure every sales letter you write will be a success. So why did I start with a big fat lie? Because I think it’s crucial for you to understand that. Yes, you started reading […]

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  • Copywriting Tests – What’s The Point?

    I saw a post about this a couple of weeks ago. In it, a fellow scribe told the story of how he missed out on a copywriting job because he refused to do a test. This is a contentious issue. Personally, if the project requires it, I’m not anti copywriting tests, but I do object […]

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  • Blogging – Everything You Ever Wanted To Know About Writing Blog Post

    You’ve decided to take the plunge because you know blogging is: Great for your search engine optimisation activities A way of positioning yourself as an expert in your field A method of continually adding fresh content to strengthen your web presence That’s great, but before you launch into writing, you must establish a blogging strategy […]

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