Monthly Archives: January 2017
Your Content Should Revolve Around One Idea
Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your brief to them is detailed and contains everything they need to know about your offering. There’s so much to say, and you tell them all […]Read more
What Comes First? Website Design, SEO, or Content?
You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You know you need an expert to help you with your SEO strategy. You also know you need a professional to create mind-blowingly excellent content. But, which one do […]Read more
Marketing: The Power of You
What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most marketing materials are written from completely the wrong angle. Although they are supposed to attract buyers, they tend […]Read more
Corporate Blogs – Should Your Authors Get Bylines?
To byline or not to byline, that is the question. If you use external freelance writers to create content for your blog, they have probably agreed to write as your company and therefore wouldn’t expect a byline. However, if you use external experts to generate content for you, a byline should be included out […]Read more
Newsletters – How to Make an Impact in an Overcrowded Inbox
Newsletters provide a great opportunity for you to keep your relationship with your customers alive and kicking. They are relatively cheap to produce and easy to deliver – all it takes is the push of a button. But that means there’s a downside to them as well; everyone’s sending them, which means your customers’ inboxes […]Read more
Great Copywriting Takes Longer Than You Think
Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it? “It won’t take that long; you only need a day and a half to write that document.” Is that right? So, what you are you […]Read more
How to Diversify Your Supply Chain
As a corporate, your supply chain matters. You want to sure you have the best suppliers providing you with the best products and services at the best prices and service levels. Your tendering process isn’t the greatest (whose is?) making it tricky for smaller suppliers to get a look in. And that means you […]Read more
2017’s Top 10 Digital Marketing and Branding Trends [Infographic]
I do love a good infographic, and it’s always fun to find ones that predict what we as marketers are going to be facing in the coming months. As 2016 draws to a close (that will help you put this into context should you be reading this in the future), the following infographic from […]Read more
Is Your Content Meaningless?
Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t be that hard, right? After all, you work in your business every day, talk […]Read more