Monthly Archives: February 2019
How To Bring Your About Page To Life
What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get to meet every customer. You can’t chat with them to find out what they need. They can’t reach you to gauge your trustworthiness. All they have to go […]Read more
The Best Copywriting Is Not Born From Experience
Potential clients constantly ask copywriters around the world if they have experience in their industry. If, as a client, the answer you receive is “yes, actually the majority of my clients work in your industry,” run for the hills and don’t look back. Why? Prior knowledge of an industry or a ‘specialism’ within a specific area […]Read more
Invest In Copywriting And Your Customers Will Invest In You
Yes, I know, another post about professional copywriting being worth its weight in gold. The fact is that when you use a professional copywriter, you’re going to get content that your customers will relate to because it will be written for them. Still not buying it? OK, let me take a different tack for a […]Read more
Has Your Content Gone Stale?
Just like your favourite cakes and biscuits, your content will go stale after a while if neglected. It can happen without you realising. Once day your website is performing pretty well and the next, nothing. Your rankings drop off, and your enquiries reduce. Suddenly, your words aren’t inspiring anyone. It’s not a case of ‘suddenly’. […]Read more
Your Marketing Strategy Is Nothing Without Content
You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies with many of my clients. Together, we create a plan of action outlining the areas that the content needs to touch on. Then, I create […]Read more
Are You A Leader Or A Bully?
Leadership isn’t something I usually talk about on my blog, but I believe it’s an important thing to address. After all, you can have the best marketing strategy known to man pulling in a shed load of clients, but if your team are not pulling together, your business will fall apart. In that sense, a […]Read more