Monthly Archives: June 2017
11 Common Blogging Mistakes
It’s so easy to get started blogging anyone can do it. All you need is a blog, a few ideas, a willingness to write great content and active social media channels to let people know what you’re writing about. You know it’s perfect for your website traffic, positioning yourself as an expert and boosting […]Read more
Copywriters Do More Than Write
If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business, which is why every company should use one. But their skills go beyond writing. Let me explain. Making […]Read more
A Cautionary Tale: Be Open-minded When Working With a Copywriter
Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision to make sometimes, especially because of the impact it will have on your costs. However, it’s important to focus on the long-term benefits. Let’s take content outsourcing as an example. By that, I don’t mean […]Read more
Off-page SEO Isn’t Just Link Building
In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]Read more
Do Freelancers Need an Office to be Taken Seriously?
In a departure from my usual articles on all things copywriting and marketing, I wanted to explore the life of a freelancer in light of a question that was raised by one of my Facebook contacts the other day. Like me, she works on a freelance basis (although in the field of design as […]Read more
Your Copywriting Project Has Gone Wrong – What Do You Do?
This post is for all the copywriters out there. Regardless of your experience, perfectionist nature and expertise, at some point a copywriting project is going to go wrong. Why does it happen? No one knows, it just does. Even though you’ve been writing stonkingly great copy for clients for over a decade or more, […]Read more
Your Written Brand – Do You Know Who You Are?
Brand is everything in the business world, but for most people, it starts and ends with a logo. The mindset seems to be that a cool logo will instantly attract an audience that’s willing to part with its hard earned cash. Well here’s some disappointing news for you – a logo won’t sell your […]Read more
Writing Perfect Content – To Whom Should you be Writing?
When it comes to creating the perfect message for your brochure, web copy, emails, newsletters, and every other piece of marketing collateral you create, do you think about your audience? Obviously, your audience is your customer base, but how are you addressing them? I am a great advocate of the conversational approach – regardless […]Read more