Tag Archives: Website copywriting
Write Your Web Copy for Your Customers, Not You
web copy This article is about writing web copy, but what I am about to say holds true for brochures, case studies, reports, scripts, emails – in fact, every discipline within copywriting that you can think of. You see, the biggest mistake most companies make is to write about themselves. Are you one of […]Read more
Website Copywriting, Ego-warriors Need Not Apply
website copywriting At the beginning of every website copywriting project, the copywriter and client are immediately at odds. The client focuses on shouting about their business because only they can understand what they do and how great they are. The copywriter’s focus is on the audience. They know how important it is for the […]Read more
SEO Copywriting Has Changed Not Died
For many years now, businesses have turned to their trusted copywriterto create their website copy. Why? Because they knew that the way their content was written would have an effect on their search rankings, in other words, they needed SEO copywriting. Now for me ‘traditional’ (i.e. bad) SEO copywriting is no more, especially in light of Google’s […]Read more
How Empty Is Your Website Copy?
Empty website copy is rife. Your website content should attract, inspire, and persuade readers that your product or services are just what they’ve been looking for. However, that said, there are far too many websites out there with empty content. They may look pretty, but all their doing is taking up valuable internet real estate. […]Read more
The Whole Point Of Your Website Copy Is To Sell Your Business
The title of this blog looks ridiculous. You know what your web copy has to do, so why on earth am I writing a blog post about it? I’m going to share an archived post with you that addresses this exact point. The reason being, because many companies are still missing the point when it comes […]Read more
Does Your Homepage Hit The Spot?
How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem with an alarming number of websites (so you’re not alone). What should your homepage say? Let’s go back to the beginning. […]Read more
Why The Marketing Piggy Didn’t Go Weeeee All The Way Home
Once upon a time, there was an in-house writer who was tasked with writing the content for the new company website. The writer was quite nervous about this because he hadn’t done anything like it before. Gingerly, he knocked on his boss’s door to ask for advice. “You know what we do,” was the […]Read more
What Do Your Customers Want From Your Website?
If you knew what your customers wanted from your website, your life would be so much easier. So how do you know what your customers want? Well, when designing your website, the first thing not to do is focus on things like: Colours Fonts Gadgets and gizmos Graphics and images How cool it should look […]Read more
Why Your Website’s Content Is Hurting Your Business
Derek’s got a problem. He’s been a painter and decorator for over a decade. Most of his work comes from word of mouth, but with more and more people asking to see work he’s done, or hear from satisfied customers, he’s decided it’s time to get with it and get a website. Not one […]Read more
How To Write Your Home Page
Nine times out of ten, your Home Page will be the page the majority of your visitors land on. That’s why it’s so important to get it right. Before I ramble on, what do you think it should show? Details about your business? What you do? Stuff that goes on about your innovative approach, […]Read more