Write Your Web Copy for Your Customers, Not You
web copy This article is about writing web copy, but what I am about to say holds true for brochures, case studies, reports, scripts, emails – in fact, every discipline within copywriting that you can think of. You see, the biggest mistake most companies make is to write about themselves. Are you one of […]Read more
Website copy. Why Your Customers Don’t Care About You
Website copy If you are a regular reader of my blog, this won’t be a new subject for you. But, considering the number of times I talk to my clients about the focus of their website copy, I thought it worth going over again. Your website and its copy must: Get your site listed in […]Read more
Website Copywriting, Ego-warriors Need Not Apply
website copywriting At the beginning of every website copywriting project, the copywriter and client are immediately at odds. The client focuses on shouting about their business because only they can understand what they do and how great they are. The copywriter’s focus is on the audience. They know how important it is for the […]Read more
Has Your Website Content Reached Its Sell-by Date?
When did you last revamp your website content? Two, five, seven years ago? Have you noticed a dip in visits or engagement with your brand? Thought so. You see, website content isn’t a ‘once, and it will last forever’ job. There are (at least) three excellent reasons why. Evolution is inevitable The content on […]Read more
How to Be a Boss at Optimising Your Web Copy
I want to make one thing clear from the start: optimising your website copy for the search engines isn’t the be-all and end-all of online marketing. While it is essential to make your website as visible as possible, it’s more important to create high-quality content that people will want to read. If you fill your […]Read more
A Quick Eight-step Guide to Help You Optimise Your Web Copy
[This article was first published in 2010. It’s been updated and adapted to help you achieve online greatness in 2020 and beyond,] Search engine optimisation never stands still. To remain in the game, you have to keep an eye out for the latest tips and ‘how tos’. Some things never change, such as identifying your keywords, […]Read more
Why Isn’t Your Website Converting Visitors into Customers?
Your website conversion rate is vital. Your website has one function: to sell. I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have to sell; it’s just for information.’ No website should ever be for information. My website isn’t ecommerce, but it’s where I show people what I do, why I […]Read more
How Empty Is Your Website Copy?
Empty website copy is rife. Your website content should attract, inspire, and persuade readers that your product or services are just what they’ve been looking for. However, that said, there are far too many websites out there with empty content. They may look pretty, but all their doing is taking up valuable internet real estate. […]Read more
Brochures And Websites – What’s The Difference?
No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference. This is where I stand on the issue. Your website Your website is your online shop window. It’s there to set out your stall, show people what you do […]Read more
Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses
Focusing your content on the benefits your product or service offer is something I’ve covered in the past so I won’t go over ground. However, if you want a memory refresher on this topic, you can ready about why you should focus on benefits here. Now that one’s out the way, let’s look at why you […]Read more