• How to Be a Boss at Optimising Your Web Copy

    I want to make one thing clear from the start: optimising your website copy for the search engines isn’t the be-all and end-all of online marketing.  While it is essential to make your website as visible as possible, it’s more important to create high-quality content that people will want to read.  If you fill your […]

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  • A Quick Eight-step Guide to Help You Optimise Your Web Copy

    [This article was first published in 2010. It’s been updated and adapted to help you achieve online greatness in 2020 and beyond,] Search engine optimisation never stands still. To remain in the game, you have to keep an eye out for the latest tips and ‘how tos’.  Some things never change, such as identifying your keywords, […]

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  • Why Isn’t Your Website Converting Visitors into Customers?

    Your website conversion rate is vital. Your website has one function: to sell.  I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have to sell; it’s just for information.’ No website should ever be for information.  My website isn’t ecommerce, but it’s where I show people what I do, why I […]

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  • How Empty Is Your Website Copy?

    Empty website copy is rife. Your website content should attract, inspire, and persuade readers that your product or services are just what they’ve been looking for.  However, that said, there are far too many websites out there with empty content.  They may look pretty, but all their doing is taking up valuable internet real estate. […]

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  • Brochures And Websites – What’s The Difference?

    No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I stand on the issue.  Your website Your website is your online shop window. It’s there to set out your stall, show people what you do […]

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  • Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses

    Focusing your content on the benefits your product or service offer is something I’ve covered in the past so I won’t go over ground. However, if you want a memory refresher on this topic, you can ready about why you should focus on benefits here. Now that one’s out the way, let’s look at why you […]

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  • Why Your Website Copywriting Will Differ From Your Other Content

    During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and why you do what you do. You went to great pains to point out you saw your company as a ‘disrupter’ to your industry.  The service you provide is new and more efficient and cost-effective […]

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  • How To Bring Your About Page To Life

    What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get to meet every customer. You can’t chat with them to find out what they need. They can’t reach you to gauge your trustworthiness. All they have to go […]

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  • The Whole Point Of Your Website Copy Is To Sell Your Business

    The title of this blog looks ridiculous. You know what your web copy has to do, so why on earth am I writing a blog post about it? I’m going to share an archived post with you that addresses this exact point. The reason being, because many companies are still missing the point when it comes […]

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  • Does Your Homepage Hit The Spot?

      How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem with an alarming number of websites (so you’re not alone). What should your homepage say? Let’s go back to the beginning. […]

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