What are website conversions?

Well, just because people visit your website doesn’t mean you’ve hit the jackpot.website conversion

You only win when your site converts them – i.e., convinces them to take action (sign up for a newsletter, buy, register for an event, download a report etc.).

How can you maximise your chances of that happening? By following these simple checks.

Website conversions – boosting tips

  1. Title tags and META descriptions

What are they?

Well, the title tag is the code that lets the search engines know what your website is about to ensure it appears in the relevant search results.

The META description is the blurb under your web address in the search results. It will be the first impression a searcher will get about your website, so it must be good.

When a search term is typed into the search engine and your website is listed, these two items must tell the searcher that your website is the one they’re looking for. That’s why these must be keyword rich and use words that will make the searcher click on your link.

Every page of your website must have unique title tags and META descriptions, and because the emphasis is placed on the first words, ensure that’s where your primary keywords are.

They should also be short – title tags no more than 65 characters and the META description no more than about 150. But above all, it’s important to remember that both must appeal to a real person.

  1. Headlines

Once the searcher has clicked on your listing, the next thing that comes into play is your page headline.

Think about what the reader wants to know and make sure all your headlines and subheadings are helpful to the reader, give a sense of urgency, convey benefits and are very specific. On top of all that, they should also include the primary keyword for your page, but again, make sure it’s written in a proper sentence that makes sense to the reader.

The headline should tell them exactly what that page is about as soon as they arrive on your web page.

  1. Call to action

A web page is useless without a call to action.

This is a button, link or sentence that tells the reader what you want them to do next:

  • Buy now
  • Download the report
  • Register for the event
  • Call us now

Each of these pushes your visitor further into your sales process. If your call to action involves them completing a form, make sure it is easy to complete, the last thing you want to do is lose them at the last hurdle because your form or sign-up process is unclear or overly complicated.

These three simple tips will help you boost your conversion rates.

Look at every page of your website and see if they tick all the boxes. If not, you’ve got some work to do.


Sally Ormond – pro copywriter.