Tag Archives: customer focus
Copywriting Should Reflect Customer Needs, Not Your Wants
Customer needs is a typical conversation I have with clients. They tell me what they want me to write about, and I tell them that’s rubbish (ok, not in those exact words) and that their copy must give their customers want they need. In other words, background about your business, comments like ‘industry-leading’, ‘cutting-edge’, ‘state-of-the-art’ […]Read more
Creating Content – Who Are You Taking To?
Consumers are drowning in a flood of content. Everywhere you look, someone is writing an article about something or other. Some are great and well worth reading. Most are – well, not to put too finer point on it – crap. When I read some of the stuff out there, I can almost visualise […]Read more