• Blogging Is Not A Waste Of Time

    Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see its value as marketing tool.  It’s very much a Marmite matter.  The anti-bloggers often believe you get a far better return for your time if […]

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  • Joining The Dots Marketing

    Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content; some dabble in social media, a few play around with video marketing and one […]

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  • Help! I Have No Idea What To Write About

    If you’ve been blogging for a while, it happens. You can ride the crest of a wave for months. Blog topics fly at you from all directions. You have so many ideas you write them all down so your well of creativity won’t run dry. However, one day, before you realise what’s happening, you hit […]

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  • Blogging – Everything You Ever Wanted To Know About Writing Blog Post

    You’ve decided to take the plunge because you know blogging is: Great for your search engine optimisation activities A way of positioning yourself as an expert in your field A method of continually adding fresh content to strengthen your web presence That’s great, but before you launch into writing, you must establish a blogging strategy […]

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  • Your Blogging Will Improve With Time

      Like a fine wine, your blogging technique will improve with time. Too many people expect to get it right first time, and when the magic doesn’t happen instantly (i.e., your website is inundated by thousands of new visitors hungry for your words of wisdom), they give up. The thing is, you’re unlikely to be […]

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  • Create Your Own Content Marketing Ideas Generator

        How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when you realise your last article has been published and you have no idea what to write next. You’re conscious that search engine optimisation is the […]

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  • Blogging Inspiration [Infographic]

      Blogging inspiration is a mystical beast that usually illudes you and then strikes at the most inopportune time. Coming up with that constant stream of ideas is a challenge for even the most prolific of writers. Imagine how hard it is for the humble business owner/content creator who is trying to generate interesting articles. […]

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  • Make Your Blog Voice Unique

      I get approached a lot by companies who, after reading my blog posts say: “I’ve been reading your blogs. I love the way you write and I’d love you to write blogs and articles for us too.” Wow, praise indeed. But I do have a slight issue with this. The way I write reflects […]

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  • Blogging Hell – Generating Ideas

      Every day, before I start client work, I try to write a blog. This has been my routine for the past ten years. Sometimes the ideas flow and, before I know it, another blog is scheduled for publication. On other days (like today) I have nothing, zilch, nada. I’ve been staring at my screen […]

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  • 5 Ways to Write Better Blog Posts

      Just because you blog doesn’t mean you have thousands of loyal followers hanging on your every word. Have you taken a look at how many comments you’ve been getting? Not many? OK, that doesn’t necessarily mean your blogs are weak, but it could be an indication that you’re not hitting the mark (when it […]

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