Monthly Archives: August 2017
When Is The Best Time To Send Your Emails?
Is there a best time to send emails? When is the worst time to send emails? A quick Google search will deliver umpteen results for articles that claim to give a definitive answer to these questions. The truth is, it depends. Your industry, audience, geographical reach, the temperament of the recipient, their workload etc., […]Read more
There is No Perfect Blog Length – FACT
‘What’s the perfect blog length?’ ‘You’ve only written 800 words, but I read something that said it should be at least 2500 words if it is to rank.” Sound familiar? I have always said the perfect blog length is the number of words it takes to demonstrate your knowledge, engage your reader and get […]Read more
Why Your Content Shouldn’t Be Like Your Competitors’
Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However, the fact that it happens at all compels me to write about it. What am I talking about? Copywriting briefs, or rather the lack of. The vast majority […]Read more
Never Underestimate the Comfort of Continuity
In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you. Today, marketing is far more complex. Customers are more demanding and expect you to show them why they should spend their […]Read more
Why Your Sales Letters Aren’t Working
You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your thoughts to paper can’t be that hard, can it? Judging by a lot of the direct mail I get these days […]Read more
The Definition of Quality Content
In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it in-house, using juniors with no marketing experience, or subject matter experts that know their onions but struggle to […]Read more
Is The Cloud Really Right For You?
Today I’m taking a break from writing about copywriting and marketing and instead, addressing an issue that all businesses should be aware of – the cons of cloud computing. You have to be in the cloud these days – at least that’s the message you’re always hearing. Anyone who’s anyone is using it. If […]Read more
The #1 Reason Why Your Website’s Not Converting Visitors Into Customers
How’s your website performing? I’m not talking about its load time or looks, but how many of your visitors go on to become customers – i.e. your conversion rate. There are a lot of websites out there that look pretty, have loads of content, even rank well, and yet they don’t convert visitors into […]Read more
Why Won’t People Open Your Emails?
Writing emails is easy, right? So email marketing must be a doddle. Mind you, getting people to open your emails isn’t such a doddle. The big problem is that the success of your email may be out of your hands. – it can all come down to how the recipient feels when it lands […]Read more
What Should You Be Writing About?
Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I did there? I said that it is the content that must generate links. If you go out and (God forbid) buy […]Read more