Stop Skimping on Your Marketing Content
How important is your business and its marketing content? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create […]Read more
Get Your Marketing Content up to Scratch or the UK Market
Marketing content is country-specific. This article from my archives is getting an airing again because it’s something that’s often overlooked when companies try to break into new markets. Although the focus is on the UK, the sentiment remains for any global market. Marketing content is country-specific. […]Read more
Inject Life into Your Marketing
[This blog was first published (under a different name) way back in 2011. But despite its age, I decided to give it a little revamp because its sentiment is just as relevant today.] If you’re in business, you have to get into marketing. Large corporations have dedicated marketing departments who take care of everything, […]Read more
Is Your Marketing Up to Scratch for the UK Market?
Marketing is marketing, right? When breaking into a new market, all you have to do is launch a translation of your website, and away you go. If only it were that simple. Unintentional offence There is so much to take into consideration when entering a new market, regardless of whether they speak the same […]Read more
Google isn’t Killing Your Business, You Are
I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as it was back then. Despite what many marketers think, Google is not God. A quick tweak of their algorithms can make your traffic plummet overnight, […]Read more
What Is The Biggest Mistake Businesses Make?
Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice. To look at the biggest mistake businesses make, I want to turn to the world of F1. Picture this: it’s the British Grand Prix. Lewis Hamilton has had a flying start and, during the course of […]Read more
Should You Invest in Email Marketing or Sales Letters?
Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure. Fast forward a few years, and it’s now become a modern-day annoyance for consumers. From an initial trickle, their inboxes now overflow with communications they […]Read more
Why Isn’t Your Website Converting Visitors into Customers?
Your website conversion rate is vital. Your website has one function: to sell. I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have to sell; it’s just for information.’ No website should ever be for information. My website isn’t ecommerce, but it’s where I show people what I do, why I […]Read more
Copywriting By Marketing Agency vs Freelance Copywriter
Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting by marketing agency On the face of it, you may think that getting all your marketing work done under one […]Read more
Marketing: Expectations vs Reality in relation to copywriting and content
Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for the first time, it’s essential you don’t let your marketing imagination get away from you. It’s easy to sit in your boardroom and come up with a content marketing strategy that gets you excited. The […]Read more