• Inject Life into Your Marketing

      [This blog was first published (under a different name) way back in 2011. But despite its age, I decided to give it a little revamp because its sentiment is just as relevant today.] If you’re in business, you have to get into marketing. Large corporations have dedicated marketing departments who take care of everything, […]

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  • Is Your Marketing Up to Scratch for the UK Market?

      Marketing is marketing, right? When breaking into a new market, all you have to do is launch a translation of your website, and away you go. If only it were that simple. Unintentional offence There is so much to take into consideration when entering a new market, regardless of whether they speak the same […]

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  • Google isn’t Killing Your Business, You Are

    I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as it was back then. Despite what many marketers think, Google is not God.   A quick tweak of their algorithms can make your traffic plummet overnight, […]

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  • What Is The Biggest Mistake Businesses Make?

    Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice.  To look at the biggest mistake businesses make, I want to turn to the world of F1.  Picture this: it’s the British Grand Prix. Lewis Hamilton has had a flying start and, during the course of […]

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  • Should You Invest in Email Marketing or Sales Letters?

    Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure.  Fast forward a few years, and it’s now become a modern-day annoyance for consumers. From an initial trickle, their inboxes now overflow with communications they […]

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  • Why Isn’t Your Website Converting Visitors into Customers?

    Your website conversion rate is vital. Your website has one function: to sell.  I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have to sell; it’s just for information.’ No website should ever be for information.  My website isn’t ecommerce, but it’s where I show people what I do, why I […]

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  • Copywriting By Marketing Agency vs Freelance Copywriter

    Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting by marketing agency On the face of it, you may think that getting all your marketing work done under one […]

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  • Marketing: Expectations vs Reality in relation to copywriting and content

    Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for the first time, it’s essential you don’t let your marketing imagination get away from you.  It’s easy to sit in your boardroom and come up with a content marketing strategy that gets you excited. The […]

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  • Is Your Marketing Glass Half Empty or Half Full?

    Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done at home. Over the past few months, there have been umpteen trades coming and going working on my kitchen and garden.  It’s been fascinating studying how they interact with me, their customer. […]

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  • Plain English Doesn’t Mean Dumbing Down

    Plain English is the only language you should use when creating marketing materials.  That is my mantra, and I stand by it.  Often, when people use a copywriter, they are under the false impression that the writer’s job is to make them (the client) appear intelligent.  Wrong.  You copywriter is working on your behalf, but […]

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