Your customers don’t give a s*** about you.
Savvy marketers know their customers don’t give a damn about their company. Customers are only interested in one thing – themselves. As soon as you get your head around that, and start disruptive marketing, you won’t be able to stop selling. Disruptive marketing is the new black. Realising that your customers aren’t interested in you […]Read more
3 Easy Ways to Get More Website Conversions
What are website conversions? Well, just because people visit your website doesn’t mean you’ve hit the jackpot. You only win when your site converts them – i.e., convinces them to take action (sign up for a newsletter, buy, register for an event, download a report etc.). How can you maximise your chances of that happening? […]Read more
Evergreen Marketing – How to achieve forever marketing
Here is a gem from the archives. Creating ‘evergreen marketing’ is the perfect way to keep your business in plain sight of your audience. Find out how you can achieve this by reading on. Wouldn’t it be cool if you could produce a piece of marketing collateral that will promote your business forever? Do […]Read more
Marketing copywriting should always be simple
Your marketing copywriting should always be simple. “My audience is highly educated.” “Everyone in our industry speaks like this. It’s expected.” “I want to sound intelligent and complex phrases achieve that.” “Of course, my customers know what our acronyms mean.” Those are just a few of the objections I hear from clients […]Read more
Stop Skimping on Your Marketing Content
How important is your business and its marketing content? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create […]Read more
Get Your Marketing Content up to Scratch or the UK Market
Marketing content is country-specific. This article from my archives is getting an airing again because it’s something that’s often overlooked when companies try to break into new markets. Although the focus is on the UK, the sentiment remains for any global market. Marketing content is country-specific. […]Read more
Inject Life into Your Marketing
[This blog was first published (under a different name) way back in 2011. But despite its age, I decided to give it a little revamp because its sentiment is just as relevant today.] If you’re in business, you have to get into marketing. Large corporations have dedicated marketing departments who take care of everything, […]Read more
Is Your Marketing Up to Scratch for the UK Market?
Marketing is marketing, right? When breaking into a new market, all you have to do is launch a translation of your website, and away you go. If only it were that simple. Unintentional offence There is so much to take into consideration when entering a new market, regardless of whether they speak the same […]Read more
Google isn’t Killing Your Business, You Are
I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as it was back then. Despite what many marketers think, Google is not God. A quick tweak of their algorithms can make your traffic plummet overnight, […]Read more
What Is The Biggest Mistake Businesses Make?
Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice. To look at the biggest mistake businesses make, I want to turn to the world of F1. Picture this: it’s the British Grand Prix. Lewis Hamilton has had a flying start and, during the course of […]Read more