• Does Google Discover Spell the End for Your Content Strategy?

    Google Discover is the search engine giant’s matching algorithm. Google says you can’t optimise your content for Discover in the same way you can for the search engines, which is leaving content strategists and copywriters scratching their heads. Does this mean the end of content strategies? What is Google Discovery? Rather than showing users search […]

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  • Six Reasons Why Quality Is Important in Content Marketing

    Now and then you’re going to take stock of your market position.  Why are your competitors outgunning you? Why is your website traffic so low? What can you do to engage with people more? Two words – content marketing.  That doesn’t mean scouring the web and then linking out to all manner of posts that […]

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  • How To Make Sure Your Content Hits The Spot

    Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have come up with a list of topics you want to write about.  Stop right there. Before you sit down and waste many hours writing, you’ve entirely missed the point of content marketing. […]

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  • Article Writing – What’s Your Thinking Behind Your Content Strategy?

    The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the need for regular content in today’s digital age. But, why are you writing articles? You see, the success of your strategy comes down to your mindset.  There are two mindsets so let’s look at each […]

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  • Your Marketing Strategy Is Nothing Without Content

    You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies with many of my clients. Together, we create a plan of action outlining the areas that the content needs to touch on. Then, I create […]

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  • Content Without A Strategy Is Just Words

    Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they are just a pile of carefully chosen words if you don’t have a content strategy. What is a content strategy? Before you develop your content […]

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  • Do You Have A Content Marketing Strategy?

      Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media? Oh boy, if that’s what you think, no wonder your content marketing is falling flat on its face. Every business needs a strategy behind its […]

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  • Stop Content Marketing – You Don’t Know What You’re Doing

      Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told you need to do it, but no one’s telling you how or why. It’s not enough just to say ‘hey, we blog therefore we have a content marketing strategy,’ because unless you have a clear […]

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  • The Missing Link In Your Content Strategy

      You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content for your blog. Even though you’ve invested in a professional copywriter to create the content, your ideas have started to dry up. That’s when you […]

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