• Why Long Copy Out Clicks Short Copy

    Writing about long copy is alien to me because I have a short attention span. Therefore, I prefer short copy over long.  But Google disagrees with me, hence writing this post. Generally, I’ll read posts that are short and concise. However, I am very aware that not everyone thinks like me. According to nectafy.com: Bloggers […]

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  • Corporate Copywriters – Like Strawberries and Cream.

        Corporate copywriters are a must. Corporates need content; therefore, they need copywriters – FACT. We’re not just talking about the words on your website. There’s also: Brochures Emails Internal communications White papers Reports Articles and blogs Scripts Case studies It’s an uphill struggle. To keep up with this demand, you have two choices. […]

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  • The Secret to S*** Hot Copywriting

    Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]

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  • Editing Content Will Give it Extra Oomph

    editing content editing content Here’s one from the archives. Understanding how editing your content will improve your writing is essential, so it doesn’t hurt reiterating a few points.  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it […]

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  • Why Copywriters Are Really Just Annoying Kids At Heart

    Copywriting and the Power of Why why   When copywriting, the power of why is a wonderful thing. This is an article I wrote a few years ago about this very subject. I think it deserves another airing.  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. […]

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  • How to Make Your Copywriting Project Smooth Sailing

    copywriting project   You’re overworked and underpaid – aren’t we all? Just as you thought you were about to see the bottom of your in-tray for the first time in months, your boss dumps another load of work on you. As he walks away, he mutters… ‘Oh, by the way, we need the annual report […]

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  • Why Copywriters Make Great Listeners

    Most people think that to be a copywriter you only have to be able to write.  Of course, that’s a big part of the job. But writing isn’t just writing. There’s a lot more to it than that.  A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I […]

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  • A Copywriter’s Open Letter To Clients Everywhere

    Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and using an approach that is the opposite to your competitors’ will catch the eye of potential clients.  It’s like I said if a company is […]

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  • One Way Your Company Can Become A Great Place to Work

    It’s pleasing to see how many companies are striving to be a great place to work.  Many things need to happen to achieve that status. Many of which are far beyond the remit of a copywriter like myself. However, there is a way your copywriter (or me if you don’t have one) can help you […]

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  • How To Write For Your Market

    Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot.  The way you write will have a huge impact on how well it’s received and how effective it is. Using the right tone, vocabulary, and style will decide whether your […]

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