Copywriting – How to be Natural and Authentic
This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]Read more
Can You Ever Be Truly Unique?
It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must offer something no one else offers, work in a way no one else works and achieve things no one else has […]Read more