• Copywriting Isn’t About Grammar

      Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what keeps the English language alive. The thing is, when it comes to copywriting, grammar […]

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  • Where Do You Stand on the Oxford Comma Debate?

      “While Adrian was waiting for Julie to get ready, he washed the dishes, turned off the TV, checked his emails, and even had time for a cup of tea.” The Oxford comma – also known as the serial comma – (the one that ends the list in the sentence above and comes before the […]

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