• How To Get Your Website Converting Visitors Into Sales

    This week, I’m bringing you a blast from the past. I wrote this blog many moons ago, but it’s still highly relevant today. It’s all about how to get your website converting visitors to buyers. Now, don’t think that by following these tips you’ll get a 100% conversion rate – that simply won’t happen. But, […]

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  • Why Calls To Action Are Vital

    I was taking a look back through some of my old blog posts the other day and came across this one. The good old call to action is often overlooked. Some don’t want to use them for fear of coming across too ‘salesey.’ But that’s nonsense. If you don’t include a call to action how […]

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  • The #1 Reason Why Your Website’s Not Converting Visitors Into Customers

      How’s your website performing? I’m not talking about its load time or looks, but how many of your visitors go on to become customers – i.e. your conversion rate. There are a lot of websites out there that look pretty, have loads of content, even rank well, and yet they don’t convert visitors into […]

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  • How to Make Your Copywriting Persuasive

      If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the reader anything. They are boring and add nothing whatsoever to the world. What have you got to do to make your […]

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  • Time-limited Offers Will Strengthen Your Copy

      How many times have you hesitated when considering buying something? Although you make decisions all day long, they are always harder to make when they result in you parting with your hard-earned cash. What if, after you’ve bought the item, you find it cheaper elsewhere? What if you’re out and about next week and […]

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  • How to Measure The Effectiveness of Your Content Marketing

      Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content marketers also know how to measure the effectiveness of their writing and how to tweak what they put out to improve its impact. It’s a tall order to create a regular stream […]

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  • How to Combat the Fear of Being Ripped Off

      At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked for 30 seconds before giving up the ghost, or the ‘get rich quick’ scheme you fell for hook line and sinker. Whatever it was, it really hacked you off and you vowed […]

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  • 3 Ways to Boost Sales on Your E-Commerce Site

        Do you sell exclusively through your website? It’s tough selling to people you don’t get to meet, isn’t it? If they came into your shop you have the opportunity to greet them, chat with them and answer any questions they may have. You can tell them how your product will help them and […]

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  • Do Your Values Match Your Website?

      As a company owner, you love to shout about the values you hold dear. You tell your website readers that you value your customers, go out of your way to provide the level of service they demand, your products and services are designed with your customers’ needs in mind… Pretty standard stuff. The problem […]

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  • How to Write Copy That Stops The Scanners

        Who are the scanners? They are people like you and me that read stuff on the web. Selling face-to-face is easy. Your potential customer is in front of you and you can use intonation, volume, pausing and the tone of your voice to catch their attention and get your point across. When you […]

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