• Corporate Websites Must Move With The Times

    The corporate website is an unwieldy beast. It’s usually crammed with inward-facing content that shouts about the company. The language used is convoluted jargon that’s meaningless. Its maze of pages makes finding anything damn near impossible. And that’s why they’re dying. According to Webtrends, almost 70% of Fortune 100 corporate websites have experienced a decline […]

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  • Never Underestimate the Comfort of Continuity

      In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you. Today, marketing is far more complex. Customers are more demanding and expect you to show them why they should spend their […]

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