Monthly Archives: April 2014
What’s the Future of SEO?
Google has been throwing all manner of birds and animals at us recently in an attempt to improve user search experience. Plus, unless you change your Google settings, many of you are seeing local search results rather than county-wide ones. Some may say that’s a good thing, but what about for all those small businesses […]Read more
Is There a Difference Between Web and Print Copy?
What is the difference between web copy and print copy? Actually, there isn’t a difference because other than the format in which they appear, they most both engage and persuade the reader to take an action. The only real difference is how they are read. Website copy Reading from a screen is very different from […]Read more
Why It’s Important To Monitor Your Social Media Channels
It is a fact that not every business that uses social media monitors their accounts effectively. How can I be so sure about that? Because I’ve lost count of how many times I’ve put a comment on a Facebook page or sent a tweet and never heard anything back. Why ignore your customers (or potential […]Read more
Does Your Business Need a Website to Succeed?
You would have thought the simple answer to that was yes, but it would seem as though some business owners still need convincing. According to the Office of National Statistics, 21% of small firms still don’t have websites, which is astonishing. They are mainly plumbers, florists, small retailers, decorators etc., who rely on word of […]Read more
Why Do Your Facebook Updates Fall Flat?
When using your personal Facebook account your updates are always met with a tonne of likes and comments. So how come the stuff you’re putting out on your business Facebook page is going unnoticed? No one is liking them, no one is commenting on them. Perhaps all your fans are out and their phones are […]Read more
What Are Your Thoughts About Facebook’s Hashtags?
You’ve been using hashtags for a while on Twitter, but Facebook has now got in on the act too. On Twitter they help you keep up with particular topics and what’s trending, so are you getting the same value from them on Facebook? One things is certain and that’s the fact that advertisers will have […]Read more
How to Find What You’re Looking For on Google
Seem like an odd blog topic to you? Surely it’s simple to find what you need on Google: you just type in your search term, click and hey presto. But have you noticed that the results aren’t always what you were expecting? If you are wanting to do a national search for a supplier or […]Read more
7 Ways to Generate Content Ideas You May Not Have Thought Of
Content, content, content. You know you need it as part of your marketing strategy, but how on earth are you supposed to come up with a constant stream of ideas? That fear may put you off the whole idea of content marketing, but it shouldn’t because it’s not that hard to come up fresh content […]Read more
6 Tips for Effective Proofreading
Before I begin let me point out that nobody is perfect. If you are the type of person who revels in making others feel small because they made a mistake, I’d just like to point out all the blunders you’ve made in your life. As a copywriter, I am well and truly in the […]Read more