• How to Use Facebook for Business [Infographic]

      You know how important Facebook is to your business. Growing your audience through social media platforms is a great way to boost your visibility. Not just regarding rankings, but also about social sharing, having an army of brand advocates and the power of recommendation. There are so many pitfalls along the way, wouldn’t it […]

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  • How Good is Your Social Media Privacy?

        You use social media all the time, whether for work or for personal use, so are you concerned about your online privacy? Checking your privacy settings is essential, so I was really pleased to come across a post on Social Media Examiner that takes you through the basics. Here is a summary of […]

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  • Social Customer Services – Are You Making the Most of it?

    Last night I watched the Channel 4 documentary “The Complainers”. No one’s impressed when things go wrong, so some of the reactions of the people on the programme were understandable (although I do have an issue with the guy who was a professional complainer who’s sole aim was to get compensation from every company possible), […]

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  • How to Refresh Your Facebook Marketing

    After your initial surge of enthusiasm, your Facebook marketing starts to take a slide. You used to get countless shares and likes for your posts and fans flooded through your virtual door. But something’s happened. Your posts are falling on deaf ears, your fan base has stagnated and you’ve not had a share in months. […]

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  • Why Do Your Facebook Updates Fall Flat?

    When using your personal Facebook account your updates are always met with a tonne of likes and comments. So how come the stuff you’re putting out on your business Facebook page is going unnoticed? No one is liking them, no one is commenting on them. Perhaps all your fans are out and their phones are […]

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  • What Are Your Thoughts About Facebook’s Hashtags?

    You’ve been using hashtags for a while on Twitter, but Facebook has now got in on the act too. On Twitter they help you keep up with particular topics and what’s trending, so are you getting the same value from them on Facebook? One things is certain and that’s the fact that advertisers will have […]

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  • How to Measure Your Social Media Goals

    Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down to how they can assess their return on investment. And without a clear-cut answer, they tend to steer clear. So how can you measure your […]

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  • Is It Possible to Sell Through Social Media?

    Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through social media holds many businesses back. They are under the impression that it’s full of people talking about what they had for lunch or what they’re up to […]

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  • Advertising on Facebook

    The whole world is going Facebook crazy. Now with 1.01 billion active users its’ amazing anything gets done any more, especially when you read that 50% of active users log in every day. When do we find the time to fit in work? Although that might not be comforting reading for employers, it is for […]

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  • Selling Through Social Media

    Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship,  I looked at how your return through social media should be measured by the value of […]

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