Social Customer Services – Are You Making the Most of it?
Last night I watched the Channel 4 documentary “The Complainers”. No one’s impressed when things go wrong, so some of the reactions of the people on the programme were understandable (although I do have an issue with the guy who was a professional complainer who’s sole aim was to get compensation from every company possible), […]Read more
Why Do Your Facebook Updates Fall Flat?
When using your personal Facebook account your updates are always met with a tonne of likes and comments. So how come the stuff you’re putting out on your business Facebook page is going unnoticed? No one is liking them, no one is commenting on them. Perhaps all your fans are out and their phones are […]Read more
What Are Your Thoughts About Facebook’s Hashtags?
You’ve been using hashtags for a while on Twitter, but Facebook has now got in on the act too. On Twitter they help you keep up with particular topics and what’s trending, so are you getting the same value from them on Facebook? One things is certain and that’s the fact that advertisers will have […]Read more
How to Measure Your Social Media Goals
Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down to how they can assess their return on investment. And without a clear-cut answer, they tend to steer clear. So how can you measure your […]Read more
Is It Possible to Sell Through Social Media?
Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through social media holds many businesses back. They are under the impression that it’s full of people talking about what they had for lunch or what they’re up to […]Read more
Advertising on Facebook
The whole world is going Facebook crazy. Now with 1.01 billion active users its’ amazing anything gets done any more, especially when you read that 50% of active users log in every day. When do we find the time to fit in work? Although that might not be comforting reading for employers, it is for […]Read more
Selling Through Social Media
Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship, I looked at how your return through social media should be measured by the value of […]Read more
Social Media – Who’s Got Time For That?
‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when people are asked why they’re not using social media as part of their marketing strategy. But those that have taken the time to understand the mechanics of social […]Read more
Connecting Through Online Marketing
Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results won’t happen over night. To make it work you need patience and perseverance. As […]Read more
Social Media–Connect, Don’t Spam
Everyone uses social media these days – or at least it seems like it. As a copywriter I use it a lot. Whether it’s tweeting for help (usually IT related problems), offering advice, promoting my blog posts, or just general chit-chat, I love using it as a way of connecting with other people. Did you […]Read more