• How to Stop People Saying No

    (How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to be told what’s right for them, the vast majority put up a brick wall faster than Donald Trump when they get […]

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  • How To Think Like a Copywriter

    Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals of your project. If you know where you need to end up, it will be a lot easier to get there. […]

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  • Your Sales Letter – Where Do You Start?

    As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be quite complex to write. But the work begins long before you actually put pen to paper or finger to keyboard. In fact this is true for just about […]

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  • Why DIY Copywriting Doesn’t Always Work

    Everyone is feeling the pinch right now, but there are some things that really shouldn’t be cut back on – especially if you are running a business. You are in business to sell, right? And the most powerful tool in your sales armoury is marketing. Marketing needs words; words that sell. So unless you happen […]

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  • Copywriters Are Plain and Simple

    I think I probably need to clarify the title of this post before I receive a barrage of complaints and insults from fellow copywriters. By saying we are ‘plain and simple’ is not a reference to looks or intelligence. Rather that we are adept in the subtle art of plain speaking. When people discover I […]

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  • The Extrovert Copywriter

    If you are a copywriter, you have to be an extrovert. That doesn’t mean to say you have to get off your trolley constantly – well you could, might it play havoc with your writing. Your gregarious nature means you have to be personable so you can build rapport with your clients. You also need […]

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  • How Copywriters Build Rapport

    Can you write in such a way as to create an emotional bond with your reader? Now there’s a question for you. You can probably guess that I am going to say “yes you can” otherwise this will be one of the shortest blog posts in history! Building rapport with your customers is something that […]

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  • How Asking Questions Strengthens Your Copywriting

    How does asking questions strengthen your copywriting? Humans are naturally curious creatures. From an early age we learn to questions – why? If you have children you’ll know what I’m talking about! If you were in a sales position with your customer physically in front of you, it would be easy to keep their attention. […]

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