Give Your Subject Matter Experts a Break and Hire a Copywriter
Back in February, I write an article about why every business needs a copywriter. In my list of 17 ways a copywriter will help your business, I touched on articles, white papers and reports. Many businesses (especially large corporations) have subject matter experts. These people have exceptional knowledge in specific areas of the company and are […]Read more
Does Google Discover Spell the End for Your Content Strategy?
Google Discover is the search engine giant’s matching algorithm. Google says you can’t optimise your content for Discover in the same way you can for the search engines, which is leaving content strategists and copywriters scratching their heads. Does this mean the end of content strategies? What is Google Discovery? Rather than showing users search […]Read more
When Is a White Paper Not a White Paper?
White papers are a fabulous marketing tool for many businesses. They offer a vehicle through which you can concisely convey complex information. The problem is once written, emailed out, and posted in your online library; they tend to be forgotten. That’s such a shame. Every white paper contains information that needs to be seen, so […]Read more
Six Reasons Why Quality Is Important in Content Marketing
Now and then you’re going to take stock of your market position. Why are your competitors outgunning you? Why is your website traffic so low? What can you do to engage with people more? Two words – content marketing. That doesn’t mean scouring the web and then linking out to all manner of posts that […]Read more
How To Make Sure Your Content Hits The Spot
Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have come up with a list of topics you want to write about. Stop right there. Before you sit down and waste many hours writing, you’ve entirely missed the point of content marketing. […]Read more
For Whom Are You Writing Your Content: Understanding Your Audience
Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review your content strategy. Have you noticed that it’s not working as you expected? If so, it’s probably down to the fact that you’ve forgotten who you’re creating the content for. Every word you write – […]Read more
A Copywriter’s Open Letter To Clients Everywhere
Dear Client, I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently. As discussed, when it comes to making an impact, being brave and using an approach that is the opposite to your competitors’ will catch the eye of potential clients. It’s like I said if a company is […]Read more
How Important Is Quality in Content Marketing?
Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that. You’re either writing your own stuff in-house, or you’re using an external copywriter (smart move). However, with the external writer option, how do you know you’re getting the best quality? In fact, does that even matter? […]Read more
Article Writing – What’s Your Thinking Behind Your Content Strategy?
The fact that you’re involved in article writing and have a content strategy is fabulous. It means you understand the need for regular content in today’s digital age. But, why are you writing articles? You see, the success of your strategy comes down to your mindset. There are two mindsets so let’s look at each […]Read more
Subject Matter Experts Should Never Be Allowed To Write Content
Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function. They are the unsung heroes and heroines who have dedicated their lives to understanding concepts that leave most of us cold. It is through their encyclopaedic knowledge that your products and services lead the way in their field. […]Read more