Why Copywriters Must Understand to Whom They Are Writing
Are you talking to me? There are still many people out there who believe that copywriting simply involves writing stuff. I wish it were that simple. The problem is, if I don’t know who will be reading my ‘stuff,’ I have no idea how to write it. That might sound a tad dramatic, but […]Read more
Why 49% of Companies Outsource Their Content Production
Content creation is often seen as a burden, which is why the Content Marketing Institute’s 2020 report showed that 49% companies outsource their content production because they don’t have the time, expertise or resources to do it themselves. When you consider it can take anywhere between three to six hours to write a high-quality, […]Read more
Content Calendars – Pain in The Neck or Valuable Tool?
Your business needs content. A constant stream of relevant, original and topical content on your website will give your company the online visibility you want. Of course, that doesn’t happen by magic. It can either be done in-house or by hiring in a specialist – I’m not going to go into the pros and […]Read more
Building Your Brand Reputation Through Content
Have you noticed that practically all aspects of marketing come down to one thing – content? Even your brand reputation depends on it. Your content says a lot about your brand, so it plays a crucial role in building its reputation. Getting your content right will deliver viral brand awareness, an increased conversion rate, […]Read more
Give Your Subject Matter Experts a Break and Hire a Copywriter
Back in February, I write an article about why every business needs a copywriter. In my list of 17 ways a copywriter will help your business, I touched on articles, white papers and reports. Many businesses (especially large corporations) have subject matter experts. These people have exceptional knowledge in specific areas of the company and are […]Read more
Does Google Discover Spell the End for Your Content Strategy?
Google Discover is the search engine giant’s matching algorithm. Google says you can’t optimise your content for Discover in the same way you can for the search engines, which is leaving content strategists and copywriters scratching their heads. Does this mean the end of content strategies? What is Google Discovery? Rather than showing users search […]Read more
When Is a White Paper Not a White Paper?
White papers are a fabulous marketing tool for many businesses. They offer a vehicle through which you can concisely convey complex information. The problem is once written, emailed out, and posted in your online library; they tend to be forgotten. That’s such a shame. Every white paper contains information that needs to be seen, so […]Read more
Six Reasons Why Quality Is Important in Content Marketing
Now and then you’re going to take stock of your market position. Why are your competitors outgunning you? Why is your website traffic so low? What can you do to engage with people more? Two words – content marketing. That doesn’t mean scouring the web and then linking out to all manner of posts that […]Read more
How To Make Sure Your Content Hits The Spot
Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have come up with a list of topics you want to write about. Stop right there. Before you sit down and waste many hours writing, you’ve entirely missed the point of content marketing. […]Read more
For Whom Are You Writing Your Content: Understanding Your Audience
Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review your content strategy. Have you noticed that it’s not working as you expected? If so, it’s probably down to the fact that you’ve forgotten who you’re creating the content for. Every word you write – […]Read more