• Content is Important – Stop Treating it Like it Doesn’t Matter

    Yes, this post is about content writing. Yes, it is important. Are you listening?  As a freelance copywriter, something has become very plain to me. Over the years, I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well, it’s time things changed, and I’m about to tell you […]

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  • Editing to Strengthen Your Content

    How do you edit your content? When you engage a copywriter, have you ever wondered why they couldn’t just knock out your content in a couple of hours? After all, you only asked for a couple of articles. How long does it take to do some research and write it up? Well, if you’ve ever […]

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  • How to be a Spotty Zebra: Standout Marketing

    Creating Standout Marketing Before talking about creating standout marketing, I want to clear one thing up. I know that zebras have stripes, not spots. And that is precisely my point. When writing copy for your marketing strategy, you must create something different if you want to stand out from the background noise. Which is why […]

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  • Marketing copywriting should always be simple

    Your marketing copywriting should always be simple. “My audience is highly educated.”   “Everyone in our industry speaks like this. It’s expected.”   “I want to sound intelligent and complex phrases achieve that.”   “Of course, my customers know what our acronyms mean.” Those are just a few of the objections I hear from clients […]

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  • Stop Skimping on Your Marketing Content

    How important is your business and its marketing content? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create […]

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  • How Long Does Writing Copy Take?

    writing copy It’s the age-old question – how long does a copywriter take to write great copy? To an average Joe, writing is something that we all do. It doesn’t take long. You have an idea; you write it down; job done. Oh, if only it were that easy. Writing copy takes time There is […]

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  • Authentic Copywriting – The Importance of Being You

    Authentic copywriting   Your copywriting (i.e., the content you use to promote your business) must be as original as you. There is only one you; it’s what makes you stand out from everyone else. Therefore, your copy must also be different. The problem is, when starting out on the web, the first thing you do […]

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  • Marcom, UI, UX, ATF, BTF – WTF?

      The world of copywriting used to be simple. A client got in touch, gave a brief, research was done, and an initial draft was written. The only annoying question asked (from a copywriter’s perspective) was ‘have you written something similar before because we want someone with experience in our industry.’ Today, its ‘what’s your […]

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  • Why Copywriters Must Understand to Whom They Are Writing

      Are you talking to me? There are still many people out there who believe that copywriting simply involves writing stuff. I wish it were that simple. The problem is, if I don’t know who will be reading my ‘stuff,’ I have no idea how to write it. That might sound a tad dramatic, but […]

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  • Why 49% of Companies Outsource Their Content Production

      Content creation is often seen as a burden, which is why the Content Marketing Institute’s 2020 report showed that 49% companies outsource their content production because they don’t have the time, expertise or resources to do it themselves. When you consider it can take anywhere between three to six hours to write a high-quality, […]

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