• Newsletters As Relationship-building Tools

    Recently, I took on a new client who was looking to revamp their newsletter in content and style.  The current version was very difficult to read. There was a whole spectrum of colours going on, with stories dotted here, there, and everywhere without any structure. It was also all about the company, however they wanted […]

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  • The Benefit of Print Newsletters Over Email Newsletters

      I get it, everything is going digital so it makes sense to send your newsletters by email. It’s fast and cheap, especially if you have a whopping database (that is of course GRDP compliant). But what happens if you’re a small company with a limited database of a few hundred people? If that’s the […]

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  • Writing Newsletters Post GDPR

      After the mad panic to comply with GDPR, you can now safely continue with your newsletter marketing. They are still a fantastic marketing tool to keep customers warm leads. Regardless of how long you’ve been marketing in this way, it’s worth going back over how they should be written to make sure your customers […]

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  • Are Email Newsletters An Effective Marketing Tool?

      Newsletters are a useful marketing tool but only if done right. They are a great way to keep in touch with your customers and add value to your relationship – if done well. OK, so how do you ‘do newsletters well?’ For starters, if you view them as purely an email sales letter, your […]

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  • The Five Elements Your Email Marketing Must Have

      Junk mail is the bane of modern life (well, one of them) but email marketing is fast becoming a blight of equal magnitude. It’s popular because it’s fast and it’s cheap. Once your message has been written, it can be in the inboxes of thousands upon thousands of customers and prospects within seconds, spreading […]

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  • 6 Steps To Achieve The Perfect Body – Email Body

      The world is obsessed with perfection. Regardless of the time of year, you are bombarded with news of the latest fads (in the exercise and diet world) that will allegedly help you achieve the perfect body. Despite the claims of it can be achieved with little effort on your part, you know it will […]

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  • 5 Essential Tips for Creating a Gripping Newsletter

    The best way to find out if a career is right for you is to have a go. That’s why I recently agreed for a client’s daughter to shadow me for a day. At 17, she’s starting to think about life after education and wanted to learn more about copywriting and marketing. To get her […]

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  • When Is The Best Time To Send Your Emails?

      Is there a best time to send emails? When is the worst time to send emails? A quick Google search will deliver umpteen results for articles that claim to give a definitive answer to these questions. The truth is, it depends. Your industry, audience, geographical reach, the temperament of the recipient, their workload etc., […]

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  • Newsletters – How to Make an Impact in an Overcrowded Inbox

      Newsletters provide a great opportunity for you to keep your relationship with your customers alive and kicking. They are relatively cheap to produce and easy to deliver – all it takes is the push of a button. But that means there’s a downside to them as well; everyone’s sending them, which means your customers’ inboxes […]

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  • 6 Tips to Make Your Newsletters Rock (and a bonus tip)

      As a savvy marketer you’re already sending out a monthly newsletter to your customers. Your website has a catchy sign-up box so all your customers – old, new and potential – can keep up to date with what’s going on, find out about your latest offers and glean insights that will help them in […]

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