• Customer Letters – What Do They Say About You?

      Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of conversational communication on their website and social media channels. Slowly, they are dragging themselves away from the starchy corporate image of old as they realise that their customers want cosy, friendly, chatty […]

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  • Why You Need One Chief and a Cast Iron Copywriting Brief

      Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails or case studies, the voice and words you use will have a huge impact on your brand image and bottom line. For most companies, finding the right voice and approach is quite easy. You know your customers well, you […]

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  • How Does Your Marketing Sound?

      You have a personality. You have a certain way with words. You have catchphrases you use a lot. If you wrote a friend a letter, they’d be able to tell it was from you, even if you didn’t sign it, because it would ‘sound’ like you. The same goes for your business. It too […]

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  • What Comes Before Your Digital Marketing Strategy?

      Where did you start? If you want your digital marketing strategy to be effective you have to start at the right place. Where’s that? Right at the beginning – how will you change your customers’ lives for the better? What is that they really want? More money? More time? To be more successful? To […]

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