• White Papers – Waste of Time or Content Gold Mine?

    White papers   Your white papers are often seen as the sober Grandaddy of marketing materials. Usually produced by the big hitters, they are frequently dense, wordy, dull affairs that look good, but no one wants to read. All too often, once published, they are left to fester in a digital vault somewhere never to […]

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  • When Is a White Paper Not a White Paper?

    White papers are a fabulous marketing tool for many businesses. They offer a vehicle through which you can concisely convey complex information. The problem is once written, emailed out, and posted in your online library; they tend to be forgotten. That’s such a shame. Every white paper contains information that needs to be seen, so […]

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  • Creating the Perfect Content Marketing Cocktail

      Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in Gran Canaria (yes, that’s me partaking in a Mojito), and the post-cycling cocktails were ace – although on the strong side. […]

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