content cocktail


Content marketing can be a puzzle sometimes.

There are so many different forms, how can you be sure you get it right every time?

I’ve just got back from a cycling holiday in Gran Canaria (yes, that’s me partaking in a Mojito), and the post-cycling cocktails were ace – although on the strong side.

You can imagine my joy then, when pondering this blog on content marketing, I came across this infographic by JBH. They have very cleverly compared different content marketing formats to cocktails and then dissected them into their component parts.

It’s a very eye-catching way of illustrating the important elements that go into each form of content marketing to help you male sure you get your measures right.


Mixology of content marketing