Why Professional Copywriters Make Great Listeners
Professional copywriters spend most of their time researching and writing. You’d expect that, right? But they also do a lot of listening. During project briefings, I have been known to kick things off and then sit in silence, listening while my client speaks. No, it’s not because I have nothing to say; it’s because […]Read more
Why Work with a Professional Copywriter if You Don’t Heed Their Advice?
Professional Copywriter meets potential client: [Scene: INT. CLIENT OFFICE – DAYTIME] The scene begins in a modern office. Behind an imposing oak desk sits a manager, suited and booted. Opposite is a well-dressed female copywriter holding a pad and pen. We see a long shot of them as they chat about the weather etc. The […]Read more
Corporate Websites Are Dying – Find Out How To Revive Yours
Did you know that corporate websites are in danger of dying out? Customers are bored with the bog-standard ‘About Us’, ‘Our Services’ and ‘Latest News’ pages. Nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23% (Webtrends) 90% of website traffic comes from just 10% of the content, […]Read more
9 Elements of Great Copywriting
Great copywriting? Not all copywriting is great. Some is mediocre. Some is downright tragic. So, how can you make sure yours is great? The following nine elements are essential for great copywriting. Together, they create an overpowering force that will leave your reader in no doubt that your company is the one they want […]Read more
Copywriting Brief – How to write a good’un
What is the most important rule you should follow when writing a copywriting brief? If you’re not sure, let me tell you a story. First thing on Monday, you’re called into your line manager’s office. “There’s a bit of restructuring happening at the moment,” you’re told. “We’re repackaging some of our services, so we need […]Read more
6 Grammar Rules Copywriters Should be Breaking
Grammar rules – an archaic set of instructions that allows us to structure sentences. But does it fit today’s language? Granted, there would be chaos without rules, but following grammar rules to the letter can make your writing stilted and unwieldy. It’s commonly accepted that the most effective form of copywriting is natural, i.e., closer […]Read more
Trust Me. I’m a Professional Copywriter
Why You Should be Open-minded When Working with a Professional Copywriter You’ve decided it’s time to call in a professional copywriter. Yes, it will stretch your budget, but you understand the importance of focusing on the long-term benefits of professionally written content. You’ve been smart, done your research and realised that offshore content mills are […]Read more
How Copywriting Overcomes ‘What if…’ Syndrome
Overcoming objections is one of the many focuses of copywriting. If your business sells goods online, your ‘shopping experience’ must be exceptional. Why? For many people, shopping online is still dabbling in the unknown. If they buy something from a High Street store, they can speak with staff, see the product, pay for it, and […]Read more
What Exactly is Copywriting?
You know, during my copywriting career, numerous people have asked exactly what do I do? Some think my profession is legal – i.e., a copyrighter – wrong. Some are under the impression that I copy things out for a living – also wrong. Copywriting is all about persuading someone to buy something or influence […]Read more
Copywriting Agency or Freelance Copywriter – which is best?
In the red corner, we have a copywriting agency. In the blue corner, a freelance copywriter. Which one do you hire to do your copywriting? Will it be the marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting […]Read more