• Stop Skimping on Your Marketing Content

    How important is your business and its marketing content? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create […]

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  • 4 Reasons Why Shouldn’t Hire a Copywriter

      Don’t hire a copywriter may seem a rather odd thing for a copywriter to be writing about but believe me, it’s worth talking about. The first thing no everyone understands is that the copywriter/client relationship is a collaborative one. You need to work together if you are to achieve your business goals. As a […]

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  • Why Your Copywriting Brief Must Be Spot On

    The copywriting brief is the starting point for every content project. As the client, this is your opportunity to spell out precisely what you’re looking for. As a copywriter, it’s your chance to challenge ideas, make suggestions and check understanding. That all sounds very straightforward, but sadly it rarely is.   The briefing process can […]

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  • Why You Need a Copywriter

      That’s me! I’m a copywriter. This morning, I was scratching my head, trying to think of something to write about. When you’ve been blogging as long as I have, it becomes increasingly difficult to come up with new topics and ideas. That’s why, this week, I had a dig around in the files on […]

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  • Professional Copywriter – Yes, It’s a Real Thing (I’m One!)

      Professional copywriter makes an emotional plea to the audience… I had a strange dream last night. I was meeting with a potential client looking for someone to write the content for their new website.   It started well enough, exchanging small talk, explaining how I got into copywriting and the experience I’ve gained over […]

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  • Editing Content Will Give it Extra Oomph

    editing content editing content Here’s one from the archives. Understanding how editing your content will improve your writing is essential, so it doesn’t hurt reiterating a few points.  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it […]

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  • Should Your Copywriting be Clever?

    There’s no room for a smartarse in the world of copywriting copywriting                               I am writing this article from my own experience and viewpoint. You may have a different opinion, which is your right, but I’m about to tell you what […]

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  • How Long Does Writing Copy Take?

    writing copy It’s the age-old question – how long does a copywriter take to write great copy? To an average Joe, writing is something that we all do. It doesn’t take long. You have an idea; you write it down; job done. Oh, if only it were that easy. Writing copy takes time There is […]

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  • Why Copywriters Are Really Just Annoying Kids At Heart

    Copywriting and the Power of Why why   When copywriting, the power of why is a wonderful thing. This is an article I wrote a few years ago about this very subject. I think it deserves another airing.  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. […]

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  • Benefits Copywriting Not Political Copywriting

    benefits copywriting Why no MP will ever make an award-winning copywriter   Copywriting is about benefits, pure and simple. That’s why there isn’t a politician anywhere in the world that could cut it as a copywriter. Why? Let me as you this – are you as fed up as I am of their constant wrangling? […]

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