• STOP PRESS: Grammar Rules Are Not Set in Stone

    I can hear all the grammarians taking in a deep collective breath. So, before you get ready to type your outraged retort, allow me to explain my viewpoint. The English language isn’t static; it’s been on an evolutionary journey from the first moment it was uttered. Initially, when it was merely a spoken language, grammar […]

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  • How To Brief A Copywriter

    The way you brief your copywriter will determine the success of your project. No, really, it will. Get the brief wrong, and the end result will be completely different from what you were expecting. And it won’t be your copywriter’s fault. You see, the brief you give are your instructions. They will be followed to […]

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  • You Don’t Need Experience to Write Fabulous Copy

    (In fact, it’s best you don’t have any experience at all) The first question I’m asked by potential clients is how much experience I have writing for their industry.  There are two possible responses to this: I lie and think of a number and bluff my way through the resulting conversation Be honest and convince […]

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  • For Whom Are You Writing Your Content: Understanding Your Audience

    Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review your content strategy. Have you noticed that it’s not working as you expected? If so, it’s probably down to the fact that you’ve forgotten who you’re creating the content for. Every word you write – […]

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  • COVID-19: Business Catastrophe or Business Opportunity?

    The end of the world is here. At least that’s what it sounds like according to media reports.  Yes, we are in unprecedented times (yet another phrase that’s become a cliché), but rather than seeing this period in our history as a time of disaster, it should be seen as an opportunity.  In terms of […]

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  • A Copywriter’s Open Letter To Clients Everywhere

    Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and using an approach that is the opposite to your competitors’ will catch the eye of potential clients.  It’s like I said if a company is […]

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  • Sheep Make The Worst Marketers and Writers

    It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are very different. Being the same as everyone else is the last thing you want.  It’s time to become the stripy elephant Here’s a scenario for […]

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  • Copywriting: Kirstie Allsopp Leads The Way

    This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for a new home, there’s no one better than Kirstie Allsopp to help you find it.  As a fan of Location, Location, Location,I […]

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  • Has ‘technology’ Had Its Day?

    Sally Ormond of Briar Copywriting Ltd, discusses the current trend in the overuse of the term ‘technology’ in marketing and poses the question, is this term now going to become a cliché? Far from yearning for a return to the Dark Ages, when I say ‘technology’, I’m not referring to technologyin its physical form. Instead, I […]

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  • Why Every Business Needs a Copywriter

    Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s no getting away from that. However, the chances of one of them being a superb copywriter who’s spent hours honing their […]

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