• Books on Copywriting – There Are Too Many Already

      After spending more than a decade writing content for clients worldwide and mentoring aspiring copywriters, I am often asked why I haven’t written a book. It’s true that I have a lot of experience and could talk about various aspects of content creation for hours. However, many people have already written about it. If […]

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  • A Real Copywriter is Creative, AI is Not.

    This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]

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  • A Freelance Copywriter is a MUST for Your Business

    Why do you need a freelance copywriter? Because your company needs content, lots of content. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is relentless. Not only does it take an excessive amount of time to […]

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  • Learn How to Write Like a Professional

    Do you want to look and sound like a professional writer? A good piece of writing is hard to define, but you know it when you see it. Words that flow, sentences that are easy to follow, and paragraphs that draw you in all help to create text that appears effortless to the reader. So, […]

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  • Why I Hate the Phrase ‘Experiential Marketing’

      Experiential marketing is the new darling of the marketing world. Agencies are popping up everywhere, promising to create experiential events to drive your customers wild. Great. Do you know what that means, though? It’s one of those vacuous terms that looks impressive on a website but has no meaning to the reader. To me, […]

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  • Why a S**t Hot Grammarian Makes the Worst Copywriter

    A great copywriter must be a s**t hot grammarian. Absolutely, 100%, no. You see, the art of copywriting isn’t about grammar. No, come on, hear me out. If you put the importance of grammar ahead of everything else, you will ruin any chances of engaging with your audience and creating an emotional connection. Grammar is […]

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  • Human Copywriting – How Real Copywriters Read Minds

      This blog’s dedicated to human copywriting. Recently, I’ve written quite a lot about AI copywriting regarding its dangers and impact on the quality of content marketing. This time, I want to talk about human copywriting and how we use our brains, emotional intelligence, empathy, and cultural awareness to generate content your customers want to […]

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  • What Value Do You Place on Professional Copy?

      The value of professional copy It doesn’t matter what business you’re in; you will need professional copy. It could be your website copy, brochure content, reports, white papers, email marketing, newsletters, case studies, etc. Although you learned to write many years ago from your earliest days at school, that doesn’t mean you’ve got the […]

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  • The Secret to S*** Hot Copywriting

    Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]

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  • Why Professional Copywriters Make Great Listeners

      Professional copywriters spend most of their time researching and writing. You’d expect that, right? But they also do a lot of listening. During project briefings, I have been known to kick things off and then sit in silence, listening while my client speaks. No, it’s not because I have nothing to say; it’s because […]

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